Wouldn’t it be awesome if everyone loved all of your content all the time? Clearly, this isn’t a reality for anyone and especially true when marketing to millennials. Whether we get so wrapped up in pushing our products or just simply forget they’re a uniquely connected, empowered, and ambitious generation, capturing and retaining their attention presents a huge obstacle to businesses everywhere.
As professional marketers, sometimes we need to take a step back and take a look at the numbers, Do some research, and get to know our audience. Research takes time, and let’s be honest, we never have enough of it. For that reason, I’ve pulled the top stats about millennials every marketer needs to know.
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