Posted at Jan 16, 2019 11:43:58 AM by Sarah Harper | Share
As we move further into the new year, you might be thinking that it's time to redesign your website. Before you jump right into hiring a website redesign company, here is a website redesign checklist to consider to ensure that everything goes smoothly and you are happy with the finished product.
1. Assess Your Goals
When you are getting ready to embark on a website redesign, it's important to make sure that your goals are very clear. Therefore, the first step on your website redesign checklist is to assess your goals.
Something has compelled you to want to invest both time and money into redesigning your website. Make sure you outline your goals for your redesigned website and paint a picture of what success will look like.
For example, are you trying to improve your website's search engine rankings? Are you looking to increase conversions? By how much? By having a clear vision of what you are trying to achieve, and by keeping that vision in mind throughout your website redesign project, you can stay focused on what you are trying to accomplish. This means you'll be less likely to get distracted or go off course.
And, as new design elements and functionalities are added by your website redesign company during the process, remember to come back and check those items against your vision to consider whether or not they will help you achieve the goals you established.
2. Curate Your Content
In any website project, content is king. As you go through the redesign process, consider your content early and often. It's never too soon to start gathering and writing content.
At the very beginning of your website redesign project, determine who will be responsible for creating and/or editing your content. Will it be a person within your organization, or will you outsource the writing of your content to a professional, third-party copywriter? (I recommend the latter, especially if you are trying to improve your website's search engine rankings.)
Also, make sure that it is clear to all parties involved who is ultimately responsible for final content approval. The earlier you start gathering and generating your content, the less likely you are to delay your website redesign project as you scramble to gather the needed assets.
3. Consider Your SEO
In addition to looking at ways to improve your website's search engine rankings, you want to carefully evaluate your current website traffic to ensure any edits you make during the redesign process won't have a negative impact on your existing search engine optimization (SEO) efforts.
For example, you want to be sure that you aren't getting rid of pages that are driving significant traffic to your site. You also want to be sure that you have the proper 301 redirects in place for any pages that might be changing urls. Changes to urls require you or your website redesign company to audit all the internal links on your site to ensure that the links are updated or redirected accordingly.