Posted at Jan 2, 2019 5:53:00 AM by Sarah Harper | Share
As we head into a new year, it's a great time to take stock of your current website and think about whether or not it's time for a website redesign. When thinking about redesigning your website, here are some factors to consider. Take note, as they can tell you whether or not it's time to refresh your presence online.
1. Your Branding Has Changed
If you have recently changed the branding of your business, then it is certainly time to think about a website redesign. You want to be sure that your online presence accurately reflects your business.
Is your website more than 4 or 5 years old? If the answer is yes, then it may be time to redesign your website. Technology changes quickly, and if your website is more than a few years old, it's likely that just patching things and fixing pages here and there won't work forever.
If your current website is not mobile friendly, then it is definitely time to pay some attention to mobile optimization. In addition to the fact that people are accessing the web on mobile devices more often than ever before, Google has also switched to a mobile first index.
Is your website no longer delivering from a search engine optimization (SEO) perspective? Then it might be time for a website redesign. Your site may not have kept up with the changes in Google's ranking factors. If you are not getting the traffic or leads that you want from your site it's time to think about a redesign. Your website should be working for you and bringing in the business that you need to grow.
Is your site slow to load? If the answer is yes, then it is time to consider a redesign. Data from Google shows that 53% of website visits are abandoned on a mobile device if it takes more than three seconds to load.
6. What is Your Competition Doing?
Do all of your competitors have shiny new websites? If the competition has been making website upgrades and you haven't, think about how your site looks to potential customers when viewed in comparison. If the comparison has your site coming up short, it might be time for an update.
7. Have Your Goals Changed?
Take a look at your website in relation to your business. Has your business changed? Is the content on your site still accurate and helpful to your users? If the content needs an update, then it may be time to consider a website redesign.
If you read through this list and realize it may be time for a website change, THAT Agency is here to help. Get in touch with us today to learn how we can help you redesign your outdated or not mobile friendly website to better support your business goals.