THATBlog

As 2019 approaches, people are beginning to think about what resolutions they are going to make for the new year. Adapting better eating habits, quitting smoking, and exercising more are all common resolutions. But resolutions are not confined just to our personal lives.

What about making resolutions for your business? Your business can surely benefit from some positive changes to your marketing activities. If you are a small business owner, here are four simple resolutions you should make for 2019.

1. Review Your Marketing Strategy

Are you using the same marketing strategy year over year? If your business is not growing, it may be time for a strategic marketing review.

It is crucial that you are reaching your target audience. Make sure your strategy includes having strong digital components, like creating email marketing lists so you can easily and cost-effectively notify your customers of upcoming promotions or new products.

As the world gets more technology driven, so should your marketing strategy.

2. Get Social 

Have you been putting off getting your business on social media? You are not alone! Nearly 50% of small businesses aren’t using social media as part of their marketing strategies.

Social media provides you with the ability to reach thousands of potential customers and garner brand awareness. With more than 3 billion people using social media, you can’t afford NOT to be adding social media to your business' marketing activities.

3. Revisit Your Website 

Is your website mobile friendly? When was the last time you updated your website? These are just a few of the questions you should be asking yourself.

It is recommended that you update your website every three years. Not only does this keep your content fresh, but it is also good for your search engine rankings. Your website should be easy for your customers to navigate, especially on mobile products like smart phones and tablets. It also should load quickly and look nice on all devices.

4. Don’t Be Afraid to Outsource

You started you own business because you have a marketable skill or product that you have a genuine interest in. You’re an expert in your field, but you may not be the most knowledgeable when it comes to building your digital presence or website design. Don’t be afraid to rely on the experts to help you expand your business!

By relinquishing some of these responsibilities to the professionals, you will have more time to focus on your areas of expertise. Outsourcing these kinds of tasks is an absolute must if you plan to grow your business. The larger you grow, the more help you will need.

Unlike your personal resolutions (which may only last a month or two), if you adhere to these four business resolutions all year long, you should start to see your business grow! If you need assistance with your 2019 marketing activities, the friendly and knowledgeable staff at THAT Agency is here to help you. Contact us today to schedule a strategic marketing review.