Have you been thinking about advertising on Snapchat? You’ve come to the right place! Here’s a quick guide on how to navigate the Snapchat advertising platform and create the best Snap Ads possible.
You should have your branding and messaging developed by the time you start advertising on Snapchat. Knowing this, here are a few user demographics to keep in mind before you start spending your dollars on Snap Ads:
By keeping in mind these statistics when selecting your Snapchat advertising audiences, you can target users who align with your brand as well as reach users outside the majority. We’re impressed with the detailed audiences we can build on Snapchat for our clients!
Now that you know the audience demographics on Snapchat, you can start to build out your creative (in accordance with the tech specs outlined in the following section). Whatever your message is, it’s important to keep it concise and to the point, especially since Snap Ads can only be 10 seconds long.
Although short, these 10 seconds give plenty of time for you to engage users by providing links to more information using a swipe-up option. This sends viewers of your Snap Ads directly to your website, landing page, or specific product page.
Now that you know to whom you’ll be advertising, it’s time to think about what your Snap Ads will look like. Here are the tech specs to follow:
Congrats, you created your ad! Here are the steps to take to publish it:
While we discussed Snap Ads in this article, there are several other ways to capitalize on the Snapchat advertising platform, such as Geo-filters, Sponsored Lenses, and Snap-to-Unlock. On Snapchat, there’s something for every type of business – which makes the platform such a unique advertising experience.
Advertising on Snapchat is just another great way to reach your audience and boost your marketing strategy. It’s also a great way to get creative with your advertising creative, given the time and format limitations of the platform.