WEST PALM BEACH, Fla. — Big Five Tours & Expeditions, a premier luxury travel company, recently partnered with THAT Agency, a Florida web design firm, on a new website project. The result of these two longtime business associates joining forces to create a new site is the exciting online travel booking experience now live at bigfive.com.
The new website provides an interactive user experience by using a video website header for a live-action feel. Showcasing different nature scenes and wildlife, the video header helps reinforce Big Five's commitment to exploring the planet in responsible and enjoyable ways through sustainable travel.
Per Michelle Sternbauer, THAT Agency's Executive Vice President, "For Big Five, we designed a website that's very visual, with elements that reflect the company's dedication to providing great travel experiences with meaning."
In fact, Big Five is so committed to adding meaning that the company founded the nonprofit Spirit of Big Five Foundation in 2007 to expand the scope of its support of wildlife conservation and habitat restoration, cultural heritage protection, poverty alleviation, and education and healthcare initiatives in the places they visit.
Like the company itself, the front end of the new Big Five website strives to make each interaction a fully immersive and authentic one. Intuitive navigation leads guests down clearly defined paths to adventure, showcasing the company's range of travel options — from action-packed, small-group tours to relaxing and intimate private explorations.
Speaking of travel options, the team at Big Five appreciates that THAT Agency suggested WordPress for the new website project, because WordPress is one of the most user-friendly content management systems (CMSs) available. The WordPress CMS lets the Big Five team easily edit travel options as itineraries change and new tours are added. In addition, the team has the ability to post practical and helpful blog articles — a best practice for inbound marketing and search engine optimization (SEO).
The new site also features a responsive web design, meaning the Big Five website is resized automatically to provide the best experience for the device upon which it's viewed (i.e., mobile phone, tablet, desktop PC or laptop).
Big Five Tours & Expeditions is a premier luxury travel company specializing in planning individualized, adventurous and engaging vacations at exotic destinations around the globe. For more than 45 years, Big Five has been recognized as a leader of the luxury tour industry by publications such as Travel + Leisure, National Geographic Traveler and National Geographic Adventure. For more information or to check out different tour options, visit bigfive.com.
THAT Agency is a Florida web design firm providing expert website design and development services as well as advanced search engine marketing, social media marketing, inbound marketing and email marketing services to companies of all sizes, from start-ups and sole proprietorships to Fortune 500 corporations. For more information or to submit a request for proposal (RFP), visit thatagency.com or call 561.832.6262.
Tags: Web Development, Projects, Web Design, Newsroom
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