Key Social Media Trends to Base Your 2023 Strategy On

Posted at Dec 8, 2022 12:27:00 PM by THAT Agency | Share

Social media is taking over the world. That may be a bit of hyperbole, but no doubt its growth has and continues to be meteoric. When it comes to social media trends for 2023, what should you be keeping your eye on? 

Social Media Best Practices 2023

Integrating these social media trends and best practices will help you maximize your impact on your audiences. 

Social Shopping

One side effect of the pandemic has been to amplify social media’s power as a shopping platform. More of us are buying through social channels and shoppable posts. It is predicted that social selling will see a big – and rapid – increase this year. How can you turn fans into customers? 

Paid Social 

One of the benefits of social media is that it is, by and large, free. Anyone can access it. But for brands, taking the next step is a must. Organic content can get lost in the shuffle, and to ensure the right eyes land on your messages, take advantage of social media ads. If you are not advertising here, you are missing out on a lot of potential traffic – and revenue

Creator Economy

“Content creator” is a job now! When it’s done right, monetized channels can be highly effective. We’ll see more collaborations in the coming year as brands connect with influencers – and even more targeted micro-influencers – to reach their audiences in an impactful way. 


This is a trend that isn’t going to fade away anytime soon. The average person watches nearly seven hours of online videos each week, and there is always a voracious appetite for more. From quick smartphone shots showing a reaction or behind-the-scenes look at your brand to high-quality productions of events, there is an endless sea of possibilities in utilizing video to conquer social media. 

Best Practices for Digital Marketing: FREE GUIDE

Short-form content – think Instagram Reels, TikTok, and YouTube Shorts – will remain especially popular, so think about ways you can distill your message down to the core and engage your audience through video. 

Building Community 

One of the biggest social media trends of 2023 will be community management. Being able to build, maintain, and grow your online community is central to any strategy that focuses on engagement and growth. Creating content regularly, interacting with the people that interact with you, and continually providing value to your audience are all sound ways to build your community.

User-Generated Content 

USG is integral in a strong social media strategy. Consumers trust their peers more than they do brands, at least until companies have the opportunity to build rapport and trust with them. Including USG, whether in the form of influencer marketing, reviews, ratings, images, videos, etc., is key. It’ll help you meet the big appetite for content and engage followers in a more meaningful way. 

This is just a taste of the social media trends coming in 2023. Need help making sense of all of it? Putting it together into a cohesive strategy? Contact THAT Agency to discuss your goals for the new year. 

Tags: 2023 marketing

Best Practices for Digital Marketing in 2022: FREE GUIDE