Posted at May 6, 2019 8:05:00 AM by Taylor De Luca | Share
When it comes to social media, it is easy to get stuck in a rut by creating the same type of content over and over again…especially when it seems to be working. However, it’s important to try new things on social media to maintain an engaged audience, attract a new audiences and to stay ahead of your competitors. Here are just a few social media updates that will help keep your content fresh.
Facebook Messenger Ads
More than 1.82 billion people utilize mobile phone messaging apps worldwide. And of course, Facebook has turned it into another way to market your brand. They recently introduced Messenger ads, which allow businesses to create and send targeted ads through private chat. Contacting someone through a private message can be much more personal than a display ad. For example, you can send a special discount to your followers to show your appreciation.
Instagram launched IGTV for long-form video. These full screen, vertical videos aren’t limited to the usual 60 seconds. Viewers are able to like, comment and even share the videos through Direct Message. Think of it as Instagram’s version of Youtube.
Twitter’s Camera Feature
Twitter is rolling out a new camera tool which enables users to capture Stories-like images, complete with overlays and searchable elements. The camera allows you to take a still image or a video loop up to two minutes in length. You can add a short description, hashtags and location tags.
LinkedIn Ad Targeting
LinkedIn recently revamped their ad targeting campaigns allowing businesses to better promote their brand through paid advertising. Not only does it have a fresh new look, but they also added new features like the ability to create lookalike audiences, new expanded interest targeting and audience templates for those who are new to LinkedIn advertising.
It’s important to have social media content strategy to successfully promote your brand. Therefore, it is important to always stay on top of the newest and latest trends. If you don’t have the time or resources to create a successful social media campaign, THAT Agency can help you…just give us a call at 561.832.6262!