Is Growth Driven Design Right for You? 3 Questions to Ask
Posted at Jul 27, 2018 3:31:00 PM by Michelle Sternbauer | Share
Searching for a growth driven design agency? The concept of growth driven design has become a hot topic in the world of web design recently. It's no wonder, as this agile and iterative web design approach has a number of benefits over the traditional web design process.
For one, growth driven design allows you to launch your new website faster, often at a lower initial cost. It also lets you collect and use data for continuous improvement.
While growth driven design is increasing in popularity, it may not be the right web design approach for everyone or every project. There are a few questions that you need to ask before embarking on your web design project with a growth driven design agency:
1. What are our goals?
The first question that you need to ask yourself about any website redesign project, and especially about a project with a growth driven design agency, is: what are your goals for the website? Do you have clearly defined goals? Are they SMART goals – specific, measurable, attainable, relevant and timely?
If you don’t have specific goals for your website, then you will have a difficult time with the growth driven design process. Growth driven design revolves around your goals and around continuously improving your website to meet those goals.
2. Can our organization support this model?
The growth driven design model can be extremely beneficial to an organization. It can allow you to make actionable changes on your website based on data that will benefit multiple areas of the organization, including sales, marketing and customer service.
However, before committing to a growth driven web design approach, you need to ask yourself if your organization is ready to support this different style of web design. Do you have the time and resources to commit to the growth driven design model? Are there organizational changes that you need to make to support a growth driven design project?
3. Can we commit to continuously improving?
The final question to ask when considering the growth driven design process is if your organization can commit to continuously improving. This is arguably the most important phase of the growth driven design model and perhaps the one that differentiates it the most from the traditional web design approach.
Is your organization ready to commit to the continual improvement of your website, both from a time and resource perspective and from an organizational culture perspective? Are you ready to make changes and improvements to your website based on real data rather than opinions and preferences?
If you have clearly defined goals and answered yes to questions number one and two, then it's time to contact a growth driven design agency to get your project rolling. Give THAT Agency a call today at 561-832-6262 to take the first/next step.