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Every successful business understands the importance of using social media as part of their marketing strategy. Whether it’s a large conglomerate like Starbucks or a locally owned shop, companies are targeting the more than 2.4 billion active social media users. But can social media really help boost sales? Here’s how you can use social media to increase your company’s sales.

Social Media Marketing Plan

To utilize social media as a tool to increase your sales, you will first need a strategic marketing plan. Know who your target audience is, which social media platforms they favor and the type of content that resonates with them. Social media platforms do not perform equally well for all types of companies, so find the platforms that are best for your brand. For instance, Instagram revolves around having quality images, whereas LinkedIn is used mainly by professionals. When drawing up a social media strategy, it’s also important to keep your primary short-term goals and long-term goals at the forefront.

Social Media Marketing Budget

When establishing your marketing plan, make sure have a social media marketing budget. With the recent algorithm changes throughout the various social media platforms, it is important to have some money set aside to ensure your content is reaching your audience. Allocate the money not only to boost your social media posts, but also to gain more followers and increase your website clicks.

Create Content That Will Convert

Create content that will leave an impression with your audience. Whether it’s a tempting image of your most popular entrée or a video of the latest must-have tech item, you want your content to stand oud and capture their attention. If you have an e-commerce website, make sure you provide website visitors with the opportunity to take immediate action by including a direct link to make a purchase.

Track Your Results

It’s important to track your results so you can monitor statistics like the cost per sale. After all, if your campaign is not working, you may need to reevaluate your strategy. You can successfully track your metrics by creating a Facebook pixel.

Interact on a Regular Basis

Social media advertising is ever changing. You need to provide fresh content on a regular basis to keep your brand alive and your followers engaged. Diversify your content with images and videos that reach your targeted audience. And be sure to engage with your followers – after all, they are your potential customers.

Increasing your sales through social media is possible by having a strong strategic plan and allowing time to see your efforts succeed. If you are not taking advantage of social media as a tactic to boost your sales and make your business grow, you are missing out. In 2017, consumers spent $453.46 billion on web purchases, which is a 16% increase from 2016.