Posted at Aug 1, 2022 3:26:00 PM by THAT Agency | Share
Well, folks, it’s been a tough few years. Anyone in any industry can attest to this reality. Not only are we contending with intense global issues, but we are also dealing with fierce competition for customer attention right here at home. The key to winning the battle?
Original. Relevant. Informational. Educational. Compelling. Content. The ability to put your message in front of the right people at the right time has never been more important. Not only does it enable you to build trust and establish relationships, but it also helps you boost the bottom line.
What Is Content Marketing?
What do you do when you need a new pair of hiking boots? A set of tools? A vehicle? A cleaning service? A place to stay when on vacation…. or, for that matter, a vacation destination?
You Google (or Bing or Yahoo!... But mostly Google) for information and answers. You read articles and blogs, watch videos, and view infographics. You do your research.
As a brand, you know people are searching for your products and services. Content – in its various forms – is your way of pulling them to you and persuading them that you are the solution for which they are searching. This is the point of content marketing: you can attract, engage, and convert potential customers by delivering helpful, relevant content that resonates when it comes to their interests and pain points.
5 Benefits of Content Marketing
Compelling reasons to invest in content marketing:
You Engage… For the Long Term
Content is an asset, arguably one of your most critical. With this, you have the ability to forge relationships and give your target audience what they want and need the most – answers. Do this, and they’ll come back to you, again and again.
You Built Trust
Whatever you’re selling… countless others are as well. Your differentiator lies in the strength of your brand. When people trust you, they’ll turn to you for solutions. Creating content empowers you to build a vital relationship with your target audience. Think about it like this: who are you most likely to take advice from? Someone selling you something – or someone giving you information so you can make your own decision?
Content is valuable right from the start. Free, no-obligation information. And this builds trust. In your answers. In your brand.
You are also establishing yourself as an expert in your space in providing great, helpful content. You have the opportunity to solidify your position as an authority by educating and informing your target audience.
You Generate More – and Better – Leads
When people trust your content, they trust you. When they trust you, they are more likely to purchase from you. When you create valuable content, it is more likely that visitors will click on your CTA, whether it is making a purchase right then and there, signing up for a newsletter, downloading an ebook or guide, or scheduling an appointment or consultation.
Leads are the people who end up on your website. Quality leads are those who take the next step.
You’ll Boost Your Conversion Rate
When you post helpful, useful, compelling content, it helps your target audience connect with your brand and gives them the insights they need to make good purchase decisions. Always include a clear and impactful CTA that guides them to the next step.
You’ll Be More Visible In the Search Engine Results Pages
We’ll trot out the old “joke” here. What’s the best way to hide a body? Bury it on the third page of the search engine results pages. Nearly 91% of clicks come from the first page of Google results. Only very rarely do people travel to the second page. The third page? Forget about it.
Content is what you need to improve your search results and rankings. Google (and other engines) reward pages that are relevant to searchers. They want to deliver the best results. To ensure your website and other assets are seen as the “best,” they should not only contain excellent content – but that content should be optimized to shine a spotlight on your brand.
Benefits of Content Marketing Services
Do you have time for all of this? For creating original content? For creating a content schedule? For reviewing and planning, and tracking? And for doing all of this while doing your job?
The benefits of content marketing services include the brand-building, trust-establishing, visibility-boosting advantages we mentioned – with the added bonus of freeing you and your team to focus on what they do best. You need content. You need a content marketing strategy. You need this all to work towards goal completion.
And you need a partner who can bring it all together for you. Consult with THAT Agency to learn how to supercharge your content marketing strategy – and start pulling those customers into your business.