Wondering about the newest marketing trends – and the strategies and techniques that will propel you to greater success in 2023? Look no further. Here’s what’s hot (and getting hotter) for the coming year.
What’s New In Digital Marketing for 2023
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Email Marketing
Email? How could this be on the list of newest marketing trends (unless the list is from 1993!)? It is still – by far – one of the most effective marketing tools at your disposal, with the vast majority of marketing professionals using email to generate leads and launch products, among other goals, in an accessible and cost-effective way.
If you have not utilized email marketing, it’s time to revamp your strategy. For every $1 invested, the average ROI is $36, and you also increase conversion rates, click-through rates, and website traffic exponentially. Few methods can touch this. No, email is not new – but you may need a new strategy.
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Video-Based Content
Need proof that video content is king? TikTok users average 95 minutes per day on the app, and the average time spent on Instagram is 53 minutes. These are two of the biggest video-based platforms out there, but we consume videos everywhere, from YouTube and Facebook to brand websites. Short, snappy videos are an excellent way to increase brand awareness and engagement.
Longer form content is also effective. Live streaming, for example, can capture the attention of audiences. We spend about 548 billion hours collectively streaming on mobile devices, and live streams give people a chance to interact and engage with brands, influencers, and peers in a rich, meaningful way. 3…2…1… Action!
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User-Generated Content
Let your customers, fans, and influencers do the talking for you. Consumers are more likely to trust their peers than they do brands (at least until they build a relationship). In fact, they are more than twice as likely to trust user-generated content than brand content. Leverage this form of word of mouth to reach people in new ways.
UGC is everywhere, from unboxing videos to makeup tutorials to out-of-the-day (#OOTD) posts. Focusing on this type of content boosts your authenticity and empowers people to find their voice.
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Influencer Marketing
Ugh… aren’t we done with influencers already? Nope! Put big names and mega-celebrities out of your mind for a moment. Think of influencer marketing as simply an extension of user-generated content and word of mouth.
Brands regularly use influencers to help them reach key goals, such as increasing brand awareness, building trust, boosting authority and authenticity, reaching their target audience, generating leads, driving conversions, and connecting to new prospects and potential customers. When done effectively, influencer marketing can achieve 11 times the ROI of digital banner ads.
It works because consumers crave authenticity and trust those who have influence (this can mean different things to different people, so know your audience!). These creators already have the attention of your target audience; build on that.
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Voice Search and Conversational Marketing
These are two methods that align perfectly. They both focus on how people speak and behave online naturally. We are moving into different search engine optimization (SEO) territories with voice search. It is increasingly common for people to say, “Hey Siri, what’s the weather today?” or “Hey Google, where is the nearest coffee shop?”
To capture this traffic, brands need to base answers on user intent and adopt a more conversational Q&A approach to content. When consumers use voice search, they expect accurate, fast responses.
Conversational marketing is similar in that it aims to “talk” to customers naturally. It uses AI automation and targeted messaging to interact with people on your website.
For example, smart chatbots with machine learning and natural language processing capabilities empower people to have two-way conversations with your brand. This can help engage and answer key questions quickly and efficiently, leading to a better customer experience.
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Interactive Content
Interactive content may not be among the newest digital marketing trends, but it is one that is growing in importance. Consumers increasingly expect more brand engagement, and two-way experiences are a must. In addition to the conversational marketing techniques we mentioned, you can incorporate interactive content such as games, calculators, interactive videos and maps, assessments, quizzes, and more to get them engaged and doing something.
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AR and Virtual Experiences
Augmented reality and immersive customer experiences have opened up a whole new world for marketers. It’s surprising what we can do virtually – from “trying on” outfits and makeup to touring a facility for a behind-the-scenes sneak peek into our favorite brands.
The move towards more integrated augmented reality and virtual experiences aligns with other marketing trends we’re seeing that focus on interaction, engagement, and offering your audience something more.
Staying on top of the newest marketing trends is a full-time job in and of itself. To ensure you are up to date and that your 2023 strategy is robust, effective, and measurable, contact THAT Agency. We specialize in you.
