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Content marketing is one of the most invaluable steps a brand can take to build awareness, create trust, establish its authority and thought leadership, and, most importantly, engage users in a positive, and helpful, experience. Techniques and strategies evolve continually, and staying up to date is a must. 

What should you keep your eye on when it comes to content marketing best practices in 2023? 

Content Marketing Best Practices for 2023

If you’re looking for 2023 content marketing tips, know that it starts with a solid strategy. Throwing techniques at the wall and seeing if they stick, so to speak, is a great way to waste time, resources, and energy. Rather, focus on what you want to achieve and how best to integrate select best practices in order to accomplish your business-building goals. 

Here are some big trends that can inform your content marketing strategy: 

1. Interactive Content Marketing

Driving engagement is always an issue, particularly at a time when consumers are inundated with information, and their minds can be so easily pulled from your online presence to that of a competitor. Interactive content helps you grab – and keep – their attention. 

Examples of interactive content include clickable links, animations, videos, and extendable components that are included in ebooks, reports, case studies, how-to guides, and much more. They can help your audience grasp important information more quickly while keeping them more thoroughly engaged. 

2. Enhanced Content Experience

It all comes down to the user experience. In terms of content, a better experience coincides and aligns with changes in customer preferences for searching and consuming content. An enhanced content experience will empower your brand to better meet your audience’s needs, delivering a wealth of resources in a variety of formats that allow you to tell your story with impact. Don’t let others shape the narrative; you need to be in control here. 

3. Using SEO for Increased Conversions

Search engine optimization is essential in making your website and its content more prominent in searches. The higher you rank, the more traffic you get. And the more traffic you generate, the more opportunities you have to convert visitors into customers. 

SEO is not new, not by any means. But it has evolved, and in the year ahead, you will want to focus on quality over quantity, publishing original, authoritative content, inserting select keywords in a natural way, and integrating other SEO techniques into your strategy. This will help you boost your rankings – and by extension, your bottom line. 

4. Personalization and Hyper-Personalization 

Today, consumers are all about personalization. They want content that is tailored to their needs and goals. They want answers to their questions and solutions for their challenges. They want you to scratch their itch. 

Personalization and hyper-personalization allow you to develop customized messaging to meet people wherever they are in the customer journey. These strategies leverage data, artificial intelligence, automation, and advanced analytics to create targeted experiences. While much of it is automated and seamless, your customers and prospects will feel valued, special, and unique. 

5. More Video

Video is one of the most effective forms of content marketing. After all, the average person watches nearly seven hours of online video per week. This is a huge opportunity for your brand to engage them and differentiate yourself from the competition. Use video editing software or engage a production company to create how-tos, tutorials, OTD-type videos, sneak peeks, behind-the-scenes looks into your company, customer testimonials, and much more. 

To put these 2023 content marketing tips into action, contact THAT Agency. Make the most of every message your brand sends out to your audience.