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10 Instagram Statistics to Plan Your 2018 Strategy

Posted at Aug 23, 2017 4:45:45 PM by THAT Agency | Share

Digital marketing changes very rapidly, so it’s important to stay caught up with new platforms, strategies and tactics. One thing that is extremely helpful when trying to stay ahead of the game is keeping an eye on stats. While we must be careful and consider the source of said statistics, they can help us predict trends and isolate opportunities in the market to make an impact. These Instagram statistics are extremely valuable when planning your social media marketing strategy for 2018. Check them out!



1. 70% of Hashtags on Instagram Are Branded

Brand engagement is notoriously higher on Instagram than other social channels. Brands have accepted this and decided to deploy their own hashtags to help organize the conversation. Keep this in mind when planning campaigns in 2018.  Having a campaign specific hashtag is very useful when tracking performance!



 2. 71% of US Businesses Are Using Instagram in 2017

Brand saturation on Instagram is constantly rising which brings more competition. Keep this in mind when planning your 2018 content strategy for Instagram. Be sure to tell your story in a compelling way that will give users a visual representation of why you are unique!



 3. 80% of Users Follow At Least One Business on Instagram

More brands are adopting Instagram and users are open to connecting with them. Consider Instagram a unique opportunity to place your brand in an arena where social consumers actually don’t mind interacting with it!



 4. Instagram Expects to Accrue $4 Billion in Mobile Ad Revenue in 2017

Businesses that aren’t testing advertising on Instagram are missing the boat. As competition increases, so does the cost of clicks and engagements. We HIGHLY recommend allocating some budget to Instagram ads while the cost per result is reasonable.



 5. Posts with a Location Get 79% More Engagement

Want to get more engagement on your Instagram Posts? Tag a location! This helps users find it in search and is proven to statically increase engagement.



 6. 70% of Instagram Posts Don’t Get Seen

Did you know a clear majority of Instagram posts don’t get seen?! Set a consistent posting schedule, use appropriate hashtags, tag appropriate accounts and use location tags to ensure that your content has a better chance of being seen.



 7. Instagram Photos Generate 36% More Engagement Than Videos

While it seems like video marketing is taking over the web, photos get more engagement on Instagram. This could be due to data usage or user attention span. We recommend using both photos and videos when possible!



 8. 65% of Top-Performing Instagram Posts Feature Products

Despite the old adage that “social media isn’t for selling” the top Instagram posts feature products in them. Now, this doesn’t mean that you should blast all your goods across your account. This means that you should be conscious of using images that show the functionality of your products or re-posting (with credit) user generated content or influencer marketing that may feature your product.



 9. Photos with Faces Get 38% More Likes

People like to see people in Instagram posts. From personal experience with large national brands, custom creative tended to perform worse engagement wise than an authentic image focused around people. Humanize your Instagram content and nab more engagement!



 10. User-Generated Content Has a 4.5% Higher Conversion Rate

Studies have shown that leveraging user generated content increases overall engagement, lowers cost per click metrics and increases click through rates for paid advertisements. If your main key performance indicators are moving in the right direction, your conversion rate is sure to follow. Give a human touch to your Instagram content (especially ads) and use a little UGC!

 Are you surprised about any of these stats? Do you agree? Disagree? We want to hear about YOUR plans to maximize Instagram in 2018!

2018 Digital Marketing Guide | THAT Agency


Tags: Social Media

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