Posted at Oct 9, 2019 11:33:42 AM by David Gornitsky | Share
For your business to be successful in today's day and age, the most crucial thing needed is a well-designed and optimized website – one that showcases your products and services. A good business website properly conveys the story behind your company and brand while positioning your products and services as solutions for potential customers. When designing that website, it is important to keep in mind some essential elements that are key to what makes a good website.
Here are 3 essential requirements in designing a good business website –
1. Relevant Copy
Creating relevant copy can seem like a daunting task. You have a great product or service, and now you have to convey the value of that product or service to the customer in a compelling way. Here are some quick tips for creating relevant copy for a product or service page on your website:
Determine what problem your product or service solves for the customer
Research what keywords the customer might use when searching for a solution to this problem
Write copy that shows the customer how your product or service solves this problem, and be sure to use the keywords you identified
2. Calls to Action
Calls to action (CTAs) are critical components to what makes a good website. A CTA encourages website visitors to do something. It might seem silly to state what you consider to be the obvious purpose for a particular web page (e.g., buy now, subscribe today, etc.), but it has been proven to be necessary to guide your website visitors through the buying journey to ensure they take a desired action.
To develop the perfect CTA, you must first decide what your goal is for the web page in question. Is the goal to collect an email address to nurture a lead with a monthly eNewsletter, or is it to make a direct sale?
Once you figure out what the goal is, make sure you create a clear and concise CTA that is easily visible on your web page. Best practice dictates placing the CTA at the bottom of the page after your copy. That way, the visitor should have all the information needed to make an informed decision.
Some websites also place CTAs at the top of their pages, so frequent visitors don’t have to scroll to the bottom. It is advisable not to mix a sole CTA into the middle of your copy as it can get lost in the shuffle.
3. Informative and Engaging Media
Let’s face it, reading an all-text web page is tough and usually results in a loss of interest to the reader. When creating your website, you want to convey as much useful information as possible without losing the attention of potential customers.
Therefore, one of the essential requirements in designing a good business website is to add graphics, photos, videos, and visual aids like charts and diagrams. Place these elements throughout each web page to break up the text and give your visitors a break from reading.
In fact, there will be times when information is better conveyed in an image, video, or diagram. For example, if you have a product that requires installation, having a video or diagram showing how easy the product is to install may help convert a prospect into a customer.
It is also important to understand what type of media best suits the goal of your web page. For example, if your web page is intended to help you gain more eNewsletter subscribers, consider uploading a section of the latest eNewsletter to give readers a taste of what they will receive by signing up.
In today's digital world, a website is one of the most vital tools needed for a business to be successful. The three essential requirements discussed – relevant copy, calls to action, and informative and engaging media – are great starting points in designing a good business website. Should you need help bringing that website to life, contact the web design pros at THAT Agency. We can deliver a website that sets your business apart from the competition.