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WEST PALM BEACH, Fla. - Automotive Management Concepts Inc., a new vehicle inventory management company for U.S. car dealerships, has joined forces with THAT Agency, an experienced digital marketing firm in South Florida, to produce a new website at automotivemc.com.

The new website features a sleek and responsive design, effectively eliminating the need for resizing, panning and scrolling. Now visitors to the Automotive Management Concepts Inc. website enjoy seamless viewing, navigation and interaction across all devices, including desktop computers, laptops, tablets and mobile phones.

In addition to responsiveness, the new website is designed for ease of use. Consistently located drop-down menus function as user-friendly navigation hubs, taking visitors to key areas of the website in three clicks or fewer -- a popular web design best practice.

The new website embodies another valuable web design best practice -- search engine optimization (SEO). The latest SEO techniques are integrated into the web design and content to maximize search engine discoverability. According to Katie Weedman, Content Strategist for THAT Agency, "The SEO features include everything from metadata tags to the regular addition of original content to increase the website's visibility to search engines."

Speaking of original content, the team at THAT Agency has incorporated a blog into the new website for Automotive Management Concepts Inc. Says Weedman, "A blog drives traffic to a website and encourages those visitors to stick around longer -- an important metric search engines like Google use to assess quality when ranking."

Another perk of the new Automotive Management Concepts Inc. website is that it's easy to maintain. Built on WordPress, the world's most popular content management system, the new website allows site administrators quick and easy access to add new content and make edits as needed. 

Lastly (but certainly not least), the new website has a prominent call to action enticing visitors to get started with Automotive Management Concepts Inc.'s services. More than just a marketing term, a call to action is an essential web design best practice employed to prompt an immediate response and increase conversion (a.k.a. sales).

About Automotive Management Concepts Inc.

Automotive Management Concepts Inc. orders new vehicle inventory for Ford, Lincoln, Chevrolet, Buick, GMC, Cadillac, Chrysler, Dodge, Jeep, Ram, Nissan and Mazda brands. In addition to new vehicle ordering services, the company provides monthly wholesale recommendations, on-site sales consultant training, and weekly tracking reports of incoming vehicles including retail and fleet orders. For more information, visit automotivemc.com or call 561.801.0518.

About THAT Agency

THAT Agency is an experienced South Florida digital marketing firm providing web design, inbound marketing, search engine optimization, pay-per-click management and social media marketing services to companies of all sizes, from small businesses to Fortune 500 corporations. For more information or to submit a request for proposal (RFP), visit www.thatagency.com or call 561.832.6262.