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In business since 1994, Tesoro has developed a distinct competitive advantage by delivering exceptional value, a diverse offering of products, and unsurpassed customer service.

PALM CITY, FL. — Tesoro's mission is to be the best quality tile supplier in the industry. So, naturally, they needed a website that reflects that. They approached THAT Agency with an idea, a concept, and a goal. 

As we've all noticed, the housing market has been red-hot over the last couple of years, and that has meant a lot of people moving in and moving out of homes, but that has also meant a lot of home improvements. This spike in demand has been very good to the construction/remodeling industry, and that success has not missed Tesoro.

Tesoro wanted their online presence to match the quality of their product, which is undeniable, as any of their clients can attest to. And just like Tesoro's mission is to be the best quality supplier of tile, THAT Agency's mission is to build and design the best websites, regardless of the client's industry. 

"THAT Agency has such a broad range of clientele across all verticals," said Bill Teubner, President of THAT Agency. "That gives us a different perspective than most, as we are constantly seeing the best of the best in so many different industries. We were able to apply the best design elements we've seen or created ourselves and build a new blend that we feel greatly reflects the status and quality of Tesoro's product."

With decades of experience in web design, we have seen WordPress emerge as the leading Content Management System, both from the front-end ease-of-use and back-end design and optimization. Using WordPress, the site was built and designed with a custom theme to correctly display all of the product categories and beautiful individual products themselves. 

Not only does Tesoro's new site look beautiful, but it's quick, responsive, intuitive, easy-to-navigate, and maybe most importantly, it is easy to maintain and build on. The WordPress design allows for simple additions and optimization.

"One of the keys to success in this project was the custom database development and Integration," said Michelle Sternbauer, Account Manager at THAT Agency. "In order to accommodate hundreds of productions with detailed variations, which created thousands of records, it was a necessary task. It was a unique challenge, and I think the end product speaks for itself."

It can be easy for any company to get drowned out in the noise in today's online world. That's why, from the very beginning, Search Engine Optimization is so essential when it comes to building a new site. And SEO is one of the shining components of Tesoro's new site; it is designed with optimization in mind not only out of the box today, but also for years to come. 

With so many houses changing hands in recent years, and so many new projects being started by new or existing homeowners, there has never been a better time to discover the highest quality tile to display and sell in your design center, retail floor covering store, or specialty shop. Check out their new site today!

ABOUT THAT AGENCY

In addition to designing and developing award-winning websites, THAT Agency provides businesses of all sizes with industry-leading digital marketing strategies for social media, email, search engine optimization, inbound and content marketing. Visit thatagency.com or call 561.832.6262 for more details about this Inc. 5000-ranked web design and digital marketing company in West Palm Beach, FL.

ABOUT Tesoro

Tesoro's commitment is to continuously improve product offerings, sales channels, depth of inventory, and all procedures to make sure they are in a positive position to deliver only the best service possible so that their customers can maintain a competitive edge. The most defining factor of Tesoro resides in the people who create a real difference in the business every day. With over 800 customers, Tesoro continues to be united by a mission to stay creative and flexible for their customers.