THATBlog

WEST PALM BEACH, Fla. - The team at Better Outcomes Now (BON), the web application of the Partners for Change Outcome Management System (PCOMS), partnered with the team at THAT Agency, South Florida's preeminent digital marketing agency, to launch a new website at betteroutcomesnow.com.

The new website brings together heartandsoulofchange.com, pcoms.com and betteroutcomesnow.com in one home: betteroutcomesnow.com. Now, information about PCOMS and BON is consolidated into one convenient and comprehensive website, along with all related ecommerce opportunities for PCOMS training, books, articles and handouts.

A new, responsive web design (RWD) also has been implemented, allowing optimal viewing and interaction across a wide range of devices, from desktop computer monitors to mobile phones and beyond. The RWD provides an easier reading and navigation experience with minimal resizing, panning and scrolling.

In addition, the new website makes things simpler behind the scenes. Built on WordPress, the world's most popular content management system, the website features a user-friendly back-end environment that lets the BON team easily add or delete navigation items, create sub-navigation items and manage each page's content, images and search engine meta information. 

Lastly, a number of search engine optimization (SEO) techniques have been deployed to improve the new website's discoverability. According to Jordan Kremer, Senior Search Engine Marketing Manager at THAT Agency, "To maximize BON's website traffic, best practices for SEO, such as keyword-optimized title tags and search engine-friendly URLs, have been executed."

Like the BON web application itself, the new BON website is designed with the nuances of the clinical process of PCOMS in mind as well the practicalities of both supervision and data analysis for quality improvement and reporting purposes.

About Better Outcomes Now

Better Outcomes Now (BON) is the web application of the Partners for Change Outcome Management System (PCOMS), created by the developer of the clinical process of PCOMS, Dr. Barry L. Duncan, and the organization that conducted the six randomized clinical trials that led to its evidence-based practice designation. For more information on BON and PCOMS, visit betteroutcomesnow.com or call 772.204.2511.

About THAT Agency

THAT Agency is a full-service digital marketing agency providing website design, inbound marketing, search engine optimization, pay-per-click management and social media marketing services to companies of all sizes, from start-ups and sole proprietorships to Fortune 500 corporations. For more information or to submit a request for proposal (RFP), visit www.thatagency.com or call 561.832.6262.