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WEST PALM BEACH, Fla. — Website design companies can be found just about anywhere, but marine industry website design companies are local to the coast (at least, they should be.)  That's Reason #1 why the Palm Beach Marine Fuel team was pleased with its decision to partner with THAT Agency of West Palm Beach, Florida for a new website. Read on to learn 5 more reasons why.

Reason #2: custom website design

THAT Agency didn't just provide cookie-cutter marine industry website design services. The team at THAT carefully listened to the unique needs and business goals of a new website design for Palm Beach Marine Fuel. This might seem like silly, but many website design companies are quick to dive into a web design project before understanding what the business really needs or is looking to accomplish.

REASON #3: growth-driven Methodology

Traditional web design often requires decisions to be made based on assumptions rather than data. THAT Agency embraces growth-driven web design. This methodology relies on data for decision-making. In turn, this helps reduce costly risks associated with the design and launch of a new website by making it easier to work a new web design project into a long-term plan and budget. (Explore the additional benefits of growth-driven website design here.)

REASON #4: Responsive, Mobile-first

A responsive web design was created for the new Palm Beach Marine Fuel website, allowing optimal viewing across all devices, from PCs to laptops, tablets, and mobile phones. The responsive, mobile-first web design also provides easier reading, navigation, and interaction with minimal panning, scrolling, or resizing.

Reason #5: WordPress

In addition, the new website makes things user-friendly behind the scenes. Built on WordPress, the world's most popular content management system (CMS), Palm Beach Marine fuel's new website features an accessible back-end environment that lets the Palm Beach Marine Fuel team add or delete navigation items, create sub-navigation items, and manage each page's content, images, and search engine meta information with ease.

Reason #6: search engine optimization

Last but certainly not least, search engine optimization (SEO) tactics were implemented to improve the new website's discoverability. "We used keyword-optimized title tags, search engine-friendly URLs, and other SEO best practices to help gain organic search traffic," said Jordan Kremer, Senior Search Engine Marketing Manager at THAT Agency.

In conclusion

Like the South Florida marine fueling services provider itself, the new Palm Beach Marine Fuel website is designed with marine industry fuel clients in mind — from owners of recreational boats, commercial charter vessels, sportfish boats, and private yachts to owners of home generators. To accommodate the different needs of these clients, THAT Agency created an informative marine industry website design with snackable content blocks that address the company's diverse marine fuel products and fuel delivery services.

About Palm Beach Marine Fuel

Palm Beach Marine Fuel is dedicated to providing the gasoline, diesel, lubricants, greases, chemicals, and convenience owners of recreational boats, commercial charter vessels, sportfish boats, private yachts, and home generators need to operate safely and efficiently. For more information, visit palmbeachmarinefuel.com or call 561.692.4909.

About THAT Agency

THAT Agency provides website design, inbound marketing, search engine optimization, pay-per-click management, and social media marketing services to companies of all sizes, from start-ups  to Fortune 500 corporations. For more information, submit a request for proposal or call 561.832.6262.