THATBlog

WEST PALM BEACH, Fla. — THAT Agency, a prominent Florida website design and digital marketing agency, has launched a new website for R2 Unified Technologies, a respected IT provider serving mid-sized enterprises throughout South Florida. 

BRAND ENHANCEMENT

Said Michelle Sternbauer, Executive Vice President and Account Director at THAT Agency, "The R2 project was more than a website launch: it was a brand enhancement. We helped the team at R2 flesh out the brand to become a fully formed and authentic representation of who the company is."

The teams at THAT Agency and R2 Unified Technologies (R2) worked together closely to develop a new logo, positioning statement and a set of brand attributes. In addition, the teams conducted a deep dive into the motivations, challenges and preferences of R2's existing customers to create personas. 

According to Sternbauer, "Personas are helpful across all facets of business – whether it be marketing, sales, product development or customer service. The goal of a persona is to internalize the ideal customer a business is trying to attract, and to relate to that customer as a real human being. Having a deep understanding of your customer is critical to driving marketing content creation, and to really anything that relates to customer acquisition and retention."

Website Design, Development and Deployment

Once the brand and customer personas were solidified, the team at THAT Agency went to work designing and developing a new website.

Said Sarah Harper, Project Manager for THAT Agency, "The challenge was that the website needed to accurately convey the brand's personality as well as communicate the value of R2's IT services and solutions in way that would resonate with the company's target audience." 

The website design and development team at THAT Agency rose to the occasion by creating a mobile-optimized, responsive website with tech appeal – one that functions as a true information hub for busy IT professionals. 

According to Harper, "The fly-out mega menu activates upon hover and the sections within drop down by click, so users can quickly and easily access the wealth of information on the site."

Built on WordPress, the world's most popular content management system, the website also allows administrators quick and easy access to create and edit content and to post upcoming events to a calendar.

Thus, THAT Agency has accomplished its mission by providing R2 with new-and-improved branding and a website to match.

ABOUT THAT AGENCY

THAT Agency is an award-winning Florida website design and digital marketing company proudly serving U.S. businesses of all sizes – from startups to Fortune 500 companies. The website and digital marketing experts at THAT Agency plan and execute advanced strategies for search engine marketing, social media marketing, email marketing, inbound marketing and more. For additional details, visit thatagency.com or call 561.832.6262.