THAT Agency not only provided commercialreal estate website design services, but also carefully listened to the wants and needs of the team at Keller Williams Commercial Real Estate (KW Commercial). This might seem like a no-brainer, but many real estate website design companies are quick to pitch ideas before gaining a solid understanding of the scope of a website design project.
In addition to listening to KW Commercial's staff, THAT Agency expanded its information gathering to acquire unique insight into the wants and needs of KW Commercial's clients (since KW Commercial's clients would be the ultimate end users of the new commercial real estate website design). How did THAT Agency do this?
REASON #3: Data
Traditional web design often operates based on assumptions rather than data. THAT Agency embraces a growth-driven design model for websites. This model turns the traditional web design process on its head and uses data as the basis for everything, minimizing the risks associated with a new commercial real estate website design from the financial and time perspectives. In other words, the growth-driven design model makes it easier to work a new website design into a long-term plan and budget. (Learn more about the benefits of growth-driven design here.)
For the new KW Commercial real estate website, THAT Agency utilized a growth-driven design methodology to collect data about the site's end users, their needs, and their motivations. Ongoing data collection helps ensure the continued success of any website — as do the following.
REASON #4: Best Practices
A responsive web design was implemented for the new KW Commercial website, allowing optimal viewing across a wide range of devices — from desktop computers to mobile phones and beyond. The responsive design also provides easier reading, navigation, and interaction with minimal panning, scrolling, or resizing.
In addition, the new website makes things simpler behind the scenes. Built on WordPress, the world's most popular content management system (CMS), the new website features a user-friendly back-end environment that lets the KW Commercialteam easily add or delete navigation items, create sub-navigation items, and manage each page's content, images, and search engine meta information.
Lastly, a number of search engine optimization (SEO) techniques were deployed to improve the new KW Commercial website's discoverability. According to Jordan Kremer, Senior Search Engine Marketing Manager at THAT Agency, "To maximize website traffic, we used keyword-optimized title tags, search engine-friendly URLs, and other SEO best practices."
REASON #5: CONTENT
Like the KW Commercial real estate agency itself, the new KW Commercial website is designed with commercial real estate clients in mind — from small business owners to corporate expansionists, and from first-time investors to seasoned investment professionals. To accommodate the myriad needs of these clients, THAT Agency created a robust website full of informative, custom content on KW Commercial's buyer, leasing, and seller services and asset classes.
About Keller Williams Commercial Real Estate
Keller Williams Commercial Real Estate (KW Commercial) leverages the global reach, vast network of industry connections, and advanced technological infrastructure of the country’s largest real estate franchise to provide clients with top-tier commercial real estate services. The South Florida KW Commercial team adds in-depth local knowledge fueled by a passion for getting results for businesses and investment portfolios alike. For more information about KW Commercial's Florida commercial real estate services, visit kwcreco.com or call 561.258.9619.
About THAT Agency
THAT Agency is a full-service digital marketing firm providing website design, inbound marketing, search engine optimization, pay-per-click management, and social media marketing services to companies of all sizes, from start-ups and sole proprietorships to Fortune 500 corporations. For more information or to submit a request for proposal (RFP), visitthatagency.comor call 561.832.6262.