Video is no longer a nice luxury to have in your marketing mix. Brands making noise online have embraced using video in different ways to tell their story and drive their brand messaging home. Not only are more brands using video, recent data shows that 43% of people actually want to see more video content from brands. BOOM! They want it, so give it to them! Just in case you needed more convincing, here are 9 video marketing stats to blow your mind.
The moral of the story is that you need to start considering how video plays into your content strategy at large. Many clients we work with are often worried about the cost of video production. While there is value in having a professional video shoot and production, there is practicality in using an iPhone. You could purchase a tripod, stabilizer or detachable lenses for relatively cheap and start creating today!
Do you currently use video? If so, how’s it going?!