You have the best products or services. Your customer service is top-notch. Your team is knowledgeable and friendly, and you’re an expert in your space. So what? If prospective customers/clients cannot find you online… So what? Sounds harsh, but the bottom line is that most major purchases, even if completed in person, start with internet research.
If people cannot find you, you are losing out on significant opportunities to grow your business. Implementing smart SEO tips to increase traffic is a game-changer.
SEO Tips to Increase Traffic
When was the last time you did a deep dig into your website? When you first set it up? Or if it’s new, did you use a website builder and call it a day? Understandable! You have a business to run. But when it comes to SEO, it’s a good idea to examine it.
You are working on increasing traffic to your website; make sure you have a website worth visiting.
Running a competitor analysis is a helpful step. Your goal is to build the best experience for your audience, but if you’re not getting the traffic you need and want, the question is why? Your competitors may have some answers. What types of content are they putting out? What topics are they exploring? What are they doing - and how can you do it more effectively?
The objective here is never to copy or replicate. It’s to gain insights into what works in your space and how you can tailor strategies for your own use. Always make sure any content you create is original and high-quality.
One of the most critical SEO tips to increase traffic to your website is creating high-quality, original content that is relevant and useful to your audience. And doing so regularly! Consumers are voracious in their appetite for information, news, and entertainment, and they put in the time to research products, services, and businesses. Try:
Social media has a somewhat indirect impact on SEO, but it is worth taking steps to shore up your presence in order to drive traffic. You can:
In many ways, this is the first step. A basic SEO audit will help you analyze what you are doing effectively, what could be better, and where your opportunities are. This way, you know where you are starting, which is essential in getting to your destination (i.e. the top of the search engine results pages!). You can then implement sound SEO tips for increasing traffic without wasting time and resources on ineffective steps.
Start now, and get more in-depth analysis and recommendations. Contact THAT Agency for an SEO audit.