With all of the competition on Facebook today, it’s getting harder for brands to get exposure. And even if your posts do show up in a consumer’s News Feed, are you posting in a way that they will notice your content? Below are 6 ways to create Facebook posts that will attract more engagement:
Add an image or video. The brighter and more interesting, the better, but make sure it is relevant to what your post is about. It’s been no secret for a long time that Facebook posts with images and now videos attract more engagement than links and text-only posts.
Create a content plan. Many brands post on Facebook without a plan, or even worse, they only post self-promotional content. Consider creating a content plan for your posts that cover various topics relevant to your brand.
For example, if you’re in the organic wine industry, your content could cover healthy living tips, outdoor activity ideas, ways to get crafty with wine bottles and corks, and healthy recipes (that pair with your wine) to name a few. Once you choose some topics, create a content calendar and make sure to organize your content so that there is variety each week.
Keep it short and sweet. A study by the National Center for Biotechnology Information showed that people have an attention span of 8 seconds, which is 1 second less than that of a goldfish.
If you apply that to Facebook, it’s important to keep your content short, and make your first few words interesting. Mashable does a great job of this, and we apply this technique wherever possible with our clients.
Don’t over-hashtag. A recent Buffer study revealed that posts without hashtags outperform posts with hashtags on Facebook.
However, instead of dismissing them altogether, consider how you’re using them. Are they all relevant, and necessary? Nike often uses their famous slogan, #JustDoIt in their posts because it’s synonymous with their brand.
Always, always customize your Facebook link descriptions. When you post a link to Facebook, it pulls the metadata automatically. Unless you personally set this meta data up perfectly when writing/posting the article, you will likely need to edit it. It only takes a minute and can make a big difference.
Experiment with your publishing times. Dig into your analytics to discover the days and times that your posts perform best.
According to HubSpot, the best days to post on Facebook are Thursday and Friday, and the worst days to post are Monday through Wednesday. Of course, you’ll want to decide what works best for your page.
Some little tips I have from my experience:
• If you’re posting about food, post at times when people are likely hungry (11 a.m. and 4:30 p.m.)
• If you’re promoting a blog or article, consider posting in the evening, when people are more likely to have the time to actually read it