The goal of any site, whether it is commercial or not, is to provide a user friendly experience. Navigation is crucial, and visitors need to be able to locate the information they need quickly and easily. Or they will leave. It’s just that simple. Drop down menus, while not typically a favorite of developers, can help organize content and present it to visitors in an easily navigable way. The menu needs to be not only user-friendly, but also search engine-friendly.
Other useful menu tools, depending on your needs, include:
• SoThink DHTML Builder 9.6
• HTML Menu Buttons
• Dreamweaver Menu Extension 5.5
• Deluxe Menu 3.17.3
Sites typically get most of their traffic via search engines. You can satisfy both the engines and your traffic by providing optimized drop down menus.