For many business owners, putting together a website on their own is a great way to save a few bucks. However, because an online presence is so valuable these days, you may be unknowingly costing yourself money if you aren’t sure of the best way to optimize your page, or how to use the right keywords and get the proper code to text ratio. Because the last thing anyone trying to make money with a website wants in these tough times is to lose money.
One of the search engines criteria in ranking a website's keywords is looking at the content on your website. This is a fairly simple concept—the better and more relevant the content on the topic of your site, the better the rankings will be when people are searching in your category. This almost always ensures more eyeballs to your site.
The tricky part comes when you have to start thinking about how to ensure that you have a good code to text ratio, as there has to be a certain amount of HTML coding in place on your site to make it work properly. Most people use HTML, sometimes in combination with Flash, to make a site look the way it does. So, it’s tricky to figure out how to have a certain amount of coding on the page, still get it to look the way you want without going overboard and overloading the site with it.
Of course, it’s best to hire an SEO company to help with code to text ratio because it’s a complicated process to implement on your site if you don’t know what you are doing. When your Web page has too much HTML coding, the search engine spiders can’t crawl the entire page and properly rank you according to the content on your site. Sounds a bit confusing, right?
For people who specialize in SEO and search engine management, it really isn’t that complicated. More often than not, they can ensure that your page gets picked up on the search results in a fairly high ranking because they have checked your code to text ratio to make sure there is a good balance.