Radio Controlled Revolution sought out THAT Agency, LLC to design and promote it's new business venture in October, 2004.
Radio Controlled Revolutions is a new radio controlled (RC) hobby store located in West Palm Beach, Florida. The company features RC kits and accessories for cars and trucks, boats, airplanes, and helicopters from some of the most prestigious manufacturers in the RC industry. THAT Agency's strategy incorporated RC's logo into a cutting edge, innovative design to reflect it's premier products and service. A primary marketing focus was to capture and expand the Radio Controlled Revolution following beyond a local level to a global audience of RC enthusiasts.
To achieve the company vision, THAT Agency formulated a futuristic, eye appealing solution with flash technology and innovative website design features. THAT Agency worked to market the RC site by effectively positioning a complete collection of manufacturers and information about RC products for superior optimization. In addition, THAT Agency integrated an online email marketing campaign to create a database through which Radio Controlled Revolution could advertise and encourage repeat visitors to the site.
The THAT Agency design is creating opportunities for Radio Controlled Revolution to expand it's sphere of influence among retailers and manufacturers in the radio control industry. THAT Agency has established RC Revolution as a leader in the industry and created a platform for the company to achieve it's ultimate objective: to become the most successful and highly respected national retailer of radio controlled products.