The ability to make intelligent decisions for your customers is more possible than ever before. Unfortunately, though, it relies on you, the data, and how you interpret it. Data science in marketing is far from a trend that might be here today and disappear tomorrow.
Instead, it's an entirely new way to market that won't die out; it will only get stronger - and understanding how to use that to your advantage is key to getting your business in front of your target audience.
Data science is the process of capturing customer data, processing it, communicating and analyzing it, and then maintaining it. This concept deals with data acquisition and data entry, as well as data mining, modeling, summarizing, reporting, and (eventually) warehousing.
It’s all about the data!
Data science in marketing matters almost everywhere in today's digital landscape. Data science can help you predict future revenues and even future markets. One of the places it counts most right now, though, is social media.
If you've done any social media analytics work, you know the entire arena is ripe with data to interpret. Some studies suggest the average American alone spends two hours a day on social networks. Think about how many click, shares, and comments that adds up to. Data science can help you change the way you market your brand on social media, and it can make almost every campaign more successful.
So, what can you do to make all of that data more useful in real time? Shape your thoughts:
The future of marketing is data science, and if you're not already listening through social media, you're not getting the data you need most. If you're looking to leverage data science in marketing your brand, contact THAT Agency today.