Sol Melia Vacation Club, a division of the world's largest resort company, has contracted THAT Agency to perform the search engine optimization and pay-per-click advertising for its newly launched website, SolMeliaVC.com.
The goal of Sol Melia Vacation Club and the website is to help facilitate the planning of the all too important and too often overlooked family vacation.
Sol Melia, as a leading hotel and resort company, provides vacation club members with vacations that encompass the best of both worlds, incredible world-class destinations, amenities and services (such as a daily maid service, laundry service and room service) combined with large and spacious villas to create memorable vacation experiences for members. Sol Melia Vacation Club members have peace of mind knowing that they have access to vacation experts to help with the planning of their family's vacation every year.
The website itself serves as a mixture of portal for existing members, where they manage their accounts, and source of information for potential vacation club customers.
THAT Agency will utilize its expertise in SEO and PPC to help drive strong organic traffic to the newly launched site.
Both search engine optimization and pay-per-click advertising are marketing concepts that are becoming increasingly utilized in the world of advertising and web development. Both tools work with keywords related to the website they are utilized for to make sure search engines display those sights at the closest point to the top of their search lists as possible. The difference between SEO and PPC is that in the latter you are actually paying for certain search page positions rather than through the optimization of web pages through SEO.
"THAT Agency will be able to provide the Sol Melia vacation club site with organic conversion driven traffic. This type of traffic brings a better return-on-investment for advertisers than other advertising mediums being that it is extremely targeted," commented THAT Agency's President Bill Teubner about the new contract with Sol Melia Vacation Club.
THAT Agency is an interactive design agency that focuses on the concepts of traditional advertising in an increasingly web-based world.
THAT Agency performs web development projects including building e-commerce websites business solutions while utilizing the principles of web design search engine optimization and site usability to promote companies both big and small products and/or services.
THAT Agency offers web solutions custom fit to any sized business.