For any advertiser, we know that Brand campaigns are the essential bread and butter of any digital marketing campaign. The reasons for why all agencies should be maxing out of their Brand campaigns are endless (and more likely than not: already so ingrained in each one of our heads already!) One of the greatest pluses of working with Brand campaigns, besides their lowest-funnel/highest performing tactic, is the fact that the average CPC for Brand campaigns are usually the lowest cost per click your client will have to pay across all other campaigns. [This is also due to lots of reasons, being that a client’s Brand campaign should trigger the highest possible quality score (since their brand is exactly who they are).] However, over the past few months reports have shown that Brand CPCs have been steadily (and in some cases: rapidly) increasing. There are a few ways to combat these rising brand cost per clicks. We'll walk you through some sure-fire tactics for optimizing paid search Brand campaigns...
It’s a very rare occasion that an advertiser wouldn’t want to launch a Brand campaign, as they typically out-perform all other campaigns, and digital marketing strategies in general. Therefore, you’ll want to ensure your best performing campaign(s) remain the best performing, and lowest cost per clicks! Good luck with these best practices for optimizing paid search Brand campaigns!
If you’re looking for someone to assist you with optimizing paid search advertising, or any other digital marketing services, don’t hesitate reaching out to THAT Agency – located in the heart of downtown West Palm Beach, Florida.