Custom Search Engines have been around forever. If you’re unfamiliar with the concept, simply put: it’s basically a search bar that is added to a website. This allows users to search within the website itself, and essentially turns your website into its own search engine. The best part about this concept is that it quickly shrinks the search pool, and of course, you are in full control. Google created its own Custom Search Engine (CSE) tool that allows just about anyone to quickly create and implement them to a website. The Google Custom Search Engine tool is incredibly easy to install and set up into your site, and allows for some great SEO insight indicators.
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Elea Kabaluk is a Search Engine Marketing Manager at THAT Agency, a full-service web design, development and online marketing firm. Her focus is on search engine optimizations and best practices, as well as paid search implementations, reporting, and overall digital marketing strategy.