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THATBlog

THAT Blog: Digital & Inbound Marketing | Web Design WPB | Inbound Marketing

Are You Using Instagram Stories to Leverage Your Small Business?

Nov 30, 2017 2:06:37 PM

Since the introduction of stories to the Instagram platform, users have flocked from Snapchat to make waves in this temporarily appealing category. Some small business owners or un-tech savvy users might think “why would I post something if it just disappears after a day?” The perfect answer summed up: Because it’s easy and because people notice. Instagram stories are great to show time relevant updates about your business or show off your product/service in a real-time authentic and effortless approach rather than staging the perfect lighting and set-up for an engagement worthy photo that lives on your profile and makes up a grid of your business portfolio.

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What is Growth Marketing?

Nov 27, 2017 9:11:00 AM

As 2018 swiftly approaches, starting a new business has never been easier.  All you really need is a product or service to sell and a way to get the word out to your audience.  However, it’s never been harder to effectively scale and grow your business. This is where a strong growth marketing strategy comes into play.  Below I’ll highlight what it is and how to implement this approach so you see the business results you’re looking for.

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8 Secrets to Starting an Impactful Business Blog

Nov 24, 2017 2:03:00 PM

Blogging has become a popular content marketing channel for businesses around the world, and if you’re considering starting one for your business there are a few things to know. There are a handful of things that go into a successful business blog, but how do you make it work for your company and drive results?

Keep these often overlooked items in mind when building your business blog.

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5 Reasons to Avoid Using "Free Consultation" in Marketing

Nov 6, 2017 3:36:18 PM

When’s the last time you drove by a billboard or visited a website where you were greeted with the opportunity for a free consultation?  Did you take it?  After all, it was free, right?  Chances are, you kept driving or clicked out of the pop-up to keep doing what you were already doing.  If this is the reaction that so many people have, then why do businesses insist on offering consultations?  While this phrasing might have worked in the past, there are a few reasons why you should avoid using it going forward.

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Building a Successful Business Blog in 2018

Oct 30, 2017 7:18:00 AM

Having a blog for your business has become incredibly popular over the last couple years, and the trend isn’t going away. In fact, 53% of marketers say blog content creation is their top inbound marketing priority. That’s a lot of blogs, but how many of them drive meaningful business impact?

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How to Approach Growth Marketing in 2018

Oct 25, 2017 9:47:42 AM

Starting a business has never been easier.  And that’s great!  However, with only roughly 20% of businesses surviving past the first year of operation, the trick isn’t in starting, but scaling.  How do you grow your business into a sustainable money-making machine?

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5 Ways to Succeed at Inbound Marketing in 2018

Oct 19, 2017 7:12:00 AM

Successful inbound marketing in 2018 will have to be centered around your customer.  Companies need to tailor their message to effectively engage with them wherever they are and whatever device they’re on.  While so many companies have adopted an inbound marketing approach in 2017, the focus was still centered around their product or service.  Companies focused primarily on the “consideration” stage of the inbound methodology, and left the “delight” stage out to dry.  Here are 5 ways to make sure you set your inbound strategy up for success in 2018.

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4 Changes to Expect in Email Marketing in 2018

Oct 18, 2017 8:18:00 AM

Wait a second, I thought email was dead?  Well, check your inbox again and you’ll likely see otherwise.  The truth is, around 72% of consumers prefer email as their source of business communication.  However, we’ve come a long way from the days of dialing into AOL and hearing “You’ve Got Mail!”.  Businesses continue to prove a massive ROI through the inbox, but the landscape is anything but static.  In fact, we can expect a lot to change for email marketing in 2018. 

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What to Know About Influencer Marketing in 2018

Oct 16, 2017 5:34:52 PM

Influencer marketing has established itself in the past 5 years with its ability to leverage online leaders to drive brand’s messages to the larger market. While 2017 was focused on defining “what is influencer marketing?” and “Establishing mutually beneficial relationships”, 2018 will be about taking the process one step further. What does this mean?  Well, to stay ahead of the game there are a few influencer trends that are gaining popularity that all marketers should be taking advantage of in 2018:

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What Went Down at Inbound17

Oct 2, 2017 8:30:06 AM

If you haven’t been to an exciting business convention, well then you probably haven’t been to Inbound.  This past week, our team travelled up to Boston to Inbound17, an inbound marketing convention put on by HubSpot. 

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