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THAT Blog: Digital & Inbound Marketing | Web Design WPB | Copywriting

How To Split Test PPC Ads in Google Adwords

Aug 24, 2012 12:18:29 PM

We've heard time and again the importance of having a high CTR (Click Through Rate) on Text Ads. At the same time there are many factors which can affect this number. One of these factors is the quality of your Ad Copy, and its appeal to the searcher. This can be summarized by

Poorly written copy = less clicks = lower CTR = higher average CPC (Cost Per Click)

Well written copy = more clicks = higher CTR = lower average CPC

This means that well written copy can take your campaign from under-performing to market-leading. Writing good ad copy doesn't have to be a guessing game though.

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Content Marketing For Better SEO - 3 Obvious Observations

Jul 13, 2012 12:31:27 PM

If you are not engaged in some form of content marketing you are missing out on perhaps the best sources of traffic. Too many Business Owners and even so called Marketing Pros don’t always grasp this until they have wasted all their money and time on other strategies.

Search engines are fueled by content. Their business is built on sorting through junk so you don’t have to. Our job, as marketers is to look at their mission and turn it into paying customers for your website. Below are a couple “Obvious Observations” that we use to do this.


Obvious Observation #1: No Content = No Business


Yes, we are stating the obvious here… if there were no content on the web we would have absolutely zero search engines.

So why spend your valuable reading attention on this? Because it’s frustrating how many SEO’s, Webmasters, and Business Owners forget this when developing a marketing strategy for the website.

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You Got Them to Click Through – Now What?

Jul 16, 2011 7:09:46 PM

Click-through-rates are low – as you are probably more than familiar with if you are a marketer. Google’s CTR ranges from 0.08 percent to 2 percent. Facebook’s is about 0.051 percent. It is incredibly difficult to get consumers to click through to ads, but it can be even more difficult to keep them there. How do you give yourself the best shot at converting one of these silver click-throughs to sales gold?

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What Did You Do in High School? Student Designs Cancer Website

Jul 6, 2011 8:00:50 AM

More and more schools understand the need to incorporate higher level technology education into their curricula. A generation ago, students may have been learning to type on a computer or learning to save documents in Word. Today, though, web design is on the syllabus, and high school students are getting a jump on real-life experience that may be invaluable in their futures. A Bucyrus, Ohio teen was recently tapped to design a website for R&M Cancer Foundation.

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Should You Increase the Sophistication of Your Copywriting?

May 15, 2011 6:16:10 AM

Keep it simple stupid. KISS is the acronym developed by engineer Kelly Johnson of Lockheed Skunk Works, which created the Lockheed U-2 and other spy planes, and it is often applied to the design, film animation, and business worlds. When it comes to copywriting, keeping it simple is often necessary and the best course of action when marketing products. You want your content to be read by as broad a range of potential consumers as possible, and you often want to avoid jargon and highly specific technical language. Is that the right approach for you?

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Redesigning Your Website? Don’t Forget These Crucial Elements

May 11, 2011 6:05:01 AM

Are you redesigning your website? Good! Not only can it help you create a fresher, more streamlined feel for your site, it can help provide a better experience for a wider variety of users. Today’s sites are charged with making traditional desktop users happy, as well as the growing population of mobile users, and redesigning and optimizing your sites can help give you an edge in the fiercely competitive virtual world. While you’re modifying layouts or images, don’t forget to include the following elements:

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Copywriting in 140 Characters or Less

Apr 1, 2011 5:34:25 PM

If you have five hundred words with which to engage audiences, it’s relatively easy. You have room to be witty and clever while still sticking to your purpose. You can be engaging and use words to convey the right tone. With 140 characters or fewer, you don’t have that luxury. You don’t have room to establish a tone; you just have to jump right in. Microwriting, as copywriting for micro blogging sites is known, is a whole new skill. What does it involve?

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Copyrighting and Copyright

Mar 30, 2011 5:24:39 PM

It is so easy to steal; you can even steal unintentionally with the help of the internet. A blogger who takes a picture from another site to share on her own, a writer who uses a picture to complement an article – they could be committing copyright infringements without even being aware of it. This is exactly what happened to web content writing service Webcopyplus, and $4000 later, they are hoping to share with other “creative types” what they have learned.

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DIY Copywriting?

Mar 16, 2011 1:45:20 PM

DIY copywriting isn’t in the same league as DIY dentistry or DIY auto repair, right? You won’t leave your website in pain or stranded on the side of the road. While you can write text for your site that fills up space, it is not as easy to create text that sells, that builds and promotes your brand, and that entices readers to take the desired action. Not only is the quality of text typically better when you use a professional copywriter, it can actually be a cheaper option for your business.

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SEO Copywriting

Mar 4, 2011 11:02:20 AM

When it comes to SEO, content is king. Copywriting is an essential component of any business’s online personality and profile, and it can be enhanced using established, and effective, search engine optimization techniques. Here are some tips for optimizing the content that appears on your page so it helps build your brand and, most importantly, sell customers on your products, services, or ideas.

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