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THAT Blog: Digital & Inbound Marketing | Web Design WPB | Automotive Marketing

How to Increase Car Sales with Digital Marketing

Jun 13, 2017 8:19:00 AM

In today’s vehicle market, dealerships face tremendous pressure to increase car sales and profitability amidst greater competition and a fluctuating economy. The solution? Hint: it is not more hard sells, faster talking salespeople, or slick maneuvering to get people to sign on the dotted line. It’s education. It’s engagement. It’s experiences. It’s digital marketing.

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5 Ways Automotive Digital Marketing is Changing

Jun 9, 2017 7:58:00 AM

Today’s car buyers want something different — something more convenient than the traditional, and often highly pressurized, process of visiting a dealership and purchasing a vehicle. The auto industry is changing; change with it. Automotive digital marketing strategies enable you to deliver on evolving customer expectations. And sell more cars.

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Why the Modern Car Buyer Demands a Modern Car Dealership

Jun 5, 2017 11:45:00 AM

Do you enjoy car shopping?  Purchasing a new or new-to-you vehicle?  You may be biased, as you’re in the business of selling these cars! But most consumers beg to differ.  In fact, a recent Autotrader study found that only 17 of the 4002 people surveyed like the process as is. That is 0.42%. In other words, a full 99.58% of consumers dislike the traditional approach to buying a vehicle.  This is because the modern car buyer wants to purchase from a modern car dealership.

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5 Automotive Digital Marketing Tips

May 19, 2017 8:13:27 AM

Automotive marketing techniques have stagnated.  Fact of the matter is manufacture-shot TV commercials with local dealer information at the end just doesn’t measure up to return expectations.  As a modern car shopper, I get it.  Your car is better than the other ones…just like the other ones.  These tactics are outdated and over-invested in.  Don’t get me wrong, these channels serve an important role in your marketing efforts.  However, they shouldn’t be the primary focus of your marketing budget.  Here are 5 tips to help improve your automotive digital marketing strategy so you can start putting some measurable actions behind the words in your TV commercials.

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A Guide to Car Dealership Email Marketing

May 11, 2017 7:58:00 AM

At the end of 2016, Automotive News notes the average age of light vehicles on the road at 11.6 years, up from 11.5 the previous year.  Why aren’t people buying cars?  The technology is making them so exciting why would car owners want to keep their clunker from the middle of 2005?  If you're in charge of your dealership’s marketing efforts, these questions might seem familiar.  However, there is a light at the end of the tunnel. 

Car sales were up for the 7th year in a row, and consumer preferences are changing due to rapid technological advancements.  The modern car buying process is shaping how dealers market to their audience, and your dealership’s email marketing strategy is what nurtures them back into your showroom.

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Automotive Marketing: Sell More Cars with Digital

May 4, 2017 7:58:00 AM

As noted by my colleague Nate, the modern car buying process is changing the world of automotive marketing.  Gone are the days of dealership hopping, test driving multiple models, talking to salespeople, and hoping you leave with the best vehicle.  Now, people walk on to the lot with an exact model in mind because they’ve spent an average of 14 hours researching online.  If you want to sell more cars, you need to get with the times and meet your prospective car buyers where they are; online.

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How the Modern Car Buyer Shops Online

Apr 24, 2017 1:25:42 PM

One of the beautiful things about being in digital marketing is that if you have a question, there is data out there somewhere that can give you a clear answer. Lately, we have been thinking about our friends and clients in the auto/car dealer space and how they are approaching marketing. In a previous blog, I went on a rant about why brands need to be investing more dollars in digital marketing. In this blog, I am taking aim at car dealers specifically to help them understand the buying process of the modern car buyer and realize that there is a lot of activity beyond the borders of the dealership. Below is a graphic with quick takeaways from some studies we dug into, however just below that is a little more context.

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AdWords Ad Extensions To Use As A Car Dealership

Mar 28, 2017 10:00:00 AM

As a marketing manager or salesman at a car dealership, you understand that being top of mind and center stage for individuals searching for cars is of the upmost importance. With that in mind, choosing to invest in pay per click advertising is an easy choice to achieving those goals.

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Get the Most out of Your Dealerships Digital Marketing Agency

Feb 28, 2017 8:32:48 AM

 When it comes to a digital marketing agency for car dealerships, there can’t be room for error.  With potential customers spending over 10 hours doing research online before they visit a dealership, they’re responsible for your first point of contact with the people you’re trying to get into your showroom.  It’s more important now than ever to be on the same page with your digital marketing agency and if you’re not, you could be missing out on leads day in and day out.

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Dealership Digital Marketing: In-House or Agency?

Feb 28, 2017 8:31:35 AM

You're not driving as many quality leads as you used to, and your struggling to prove the ROI for your dealership's digital marketing.  Whether you're currently with a digital marketing agency or you handle your digital presence in-house, it might be time to switch things up.  This is a common problem dealerships face when revamping their digital strategy in order to increase lead volume and ultimately conversion rates.  Below we've outlined some common pros and cons for choosing to hire an in-house professional or a digital marketing agency that specializes in generating higher quality leads for car dealerships. 

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