Posted at Jan 13, 2015 11:20:17 AM by thatagency | Share
If you watched the Golden Globe Awards, any of last week’s NFL playoff games or Monday night’s college championship game, chances are you saw the McDonalds “Signs” commercial. The ad is essentially a slideshow of different McDonald’s signs that reference everything from wedding and birth announcements to tragedies such as 9/11, the Boston Marathon bombings and the explosion of the Columbia space shuttle. The ad was set to a children's choir singing a version of "Carry On" by the rock band Fun.
There is now a debate going on, with critics calling the ad tasteless, and saying that it exploits national tragedies to sell fast food. The Washington Post slammed the ad, referring to is as "tone deaf" and a "disarming minute of mushy corporate propaganda."
While some may hate McDonald’s new commercial, others are calling it inspiring and moving. One advertising executive said that he thought it was awesome, and that "it's clear that all the billboards were real. It was demonstrating that McDonald's is Americana."
According to McDonalds, the ad, which was created by the ad agency Leo Burnett, was intended to celebrate the company’s history in local communities.
"The powerful Signs commercial has sparked commentary from consumers, and we’re happy to see that," a spokeswoman for McDonald's USA said in a statement. "We’ve seen some strong praise and some negative comments. We expect that, and we welcome it. We’ll continue to challenge ourselves to push boundaries in connecting with our customers."
Watch the commercial below and let us know what you think- inspiring or unacceptable?