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THAT Agency Launches State-of-the-Art Travel Website for Big Five

Posted at Jan 15, 2013 5:03:57 PM by Michelle Sternbauer | Share

West Palm Beach, FL – THAT Agency’s long term client, Big Five Tours and Expeditions, recently launched a brand new travel website. Heeding THAT Agency’s advice to create a more social website, incorporating shareable information, along with larger imagery, the new Big Five website is sure to be a crowd pleaser, and an example for other travel websites to follow.

THAT Agency developed the new website for Big Five Tours & Expeditions, on the open source PHP platform, WordPress. What started off as just a blogging platform has evolved into a fully customizable and expandable content management system. Through the use of custom post types, as well as the customization of numerous plugins and widgets, THAT Agency was able to create a new shareable website for Big Five.

With the previous THAT Agency designed and developed website, having been completed more than five years prior, THAT Agency created an entirely new look and feel that incorporated the more modern design elements of social, while still incorporating high-end design elements that are signature to Big Five. The new design was laid out to fill more of the user’s monitor, as well as incorporate larger, more modern fonts and full-screen imagery.

In addition to the development of the new travel website, THAT Agency consulted and executed onsite marketing strategies to maintain the website’s rankings within the search engines, so that during the switch from one website to a new one, no drop in rankings would be suffered. This was accomplished in part, to the large effort that was put forth to create and implement 301 redirects for all old page URLs, which notifies search engines that a new page has been created, and to index and list the new page instead of the old. Additionally, THAT Agency continues to manage Big Five’s monthly search engine optimization (SEO) plan, which was developed and implemented to make the Big Five Tours & Expeditions website even better, and intended to gain rankings quickly within the major search engines. THAT Agency’s marketing department also manages Big Five’s social media presence throughout all of the major social networks.

About THAT Agency

THAT Agency is a full-service interactive design agency whose focus is all about their clients, including their web designs and development, search engine optimization and pay per click management and brand identity. THAT Agency also oversees traditional ad agency purviews such as print, video production and media purchasing for companies of all sizes, from start-ups and sole proprietorships to Fortune 500 corporations. For more information about all of the services or to get a quote, visit www.thatagency.com or phone 561.832.6262.

About Big Five Tours & Expeditions

Founded in 1973 Big Five Tours & Expeditions located in Stuart Florida is a premier luxury travel company that specializes in planning individualized adventurous and engaging vacations at places around the globe. Big Five provides all of the arrangements to travel to the latest destinations while focusing on low-impact sustainable tourism that supports environmentally responsible lodgings and boats. For more than 30 years Big Five has been recognized as a leader of the luxury tour industry by magazines such as Travel + Leisure National Geographic Traveler and National Geographic Adventure. For more information or to check out possible destinations see www.bigfive.com.

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