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Understanding the New Klout Algorithm Changes

Posted at Aug 15, 2012 6:02:18 AM by Nathan Mendenhall | Share

Whether you love or hate Klout as a measuring tool of online influence, it is always popping up in social media conversation. I personally think that it is has value as way to identify influencers in your industry or target industry. In the past, Klout had been pretty tight lipped about exactly how it measures online influence, but a recent change in their algorithm has prompted them to provide more information about what exactly helps build your Klout score. Here is a detailed breakdown of the factors that they look at. In my opinion, you should already be keeping an eye on most of these factors.


  • Mentions: Your name getting mentioned in a post shows that someone wants to engage with you.
  • Likes: This is a simple engagement action with your content.
  • Comments: This shows direct engagement by your community and a reaction with content that you distribute
  • Subscribers: The number of subscribers shows a constantly growing measure of influence.
  • Wall Posts: Wall posts show that your community wants to engage with you.
  • Friends: Measures how big your network is, but has less weight than how much your network engages.


  • Retweets: These show that you are tweeting quality content and it is reaching an extended network of followers.
  • Mentions: Mentions show that users are trying to get your attention and are a strong signal of influence.
  • List Memberships: Being included in a list shows your areas of influence.
  • Followers: The amount of followers you have matters, but not as much as the engagement they provide.
  • Replies: This shows that you are actively engaging in conversation with your community.


  • Comments: Similar to Facebook, comments show direct engagement and reactions to content you share.
  • +1’s: Just like Facebook Likes, this is seen as simple engagement action with your content.
  • Reshares: Reshares demonstrate that you are providing quality content and it is getting distributed to extended networks.


  • Title: Your title on LinkedIn is a sign of your real-world influence.
  • Connections: Connections help verify that you have real world-influence
  • Recommenders: Users recommending you demonstrates real-world influence and helps your score.
  • Comments: Comments show direct engagement and reactions to content you share.


  • Tips: The amount of tips you leave on a check in shows the possibility of you to influence others.


  • +K: When another user gives you +K on Klout, it shows that they value your activity and increases your Klout score for every measurement cycle.


  • Page Importance: A PageRank algorithm of your page is measured against the Wikipedia page graph.
  • Inbound Links to Outbound Links Ratio: This compares the amount of inbound links that your page has against the number of outbound links.
  • Number of Inbound Links: This is the measure of total inbound links to your page

More information can be found on their website. So what do you think? Did you notice your Klout score go up or down? Leave your feedback in the comment section!

Tags: Social Media, Digital Marketing, General

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