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THAT Agency Builds a New Model for Rent 1 Sale 1 Realty

Posted at Oct 5, 2009 8:00:00 PM by Michelle Sternbauer | Share

WEST PALM BEACH, FL - October 6, 2009 - In 2005, Rent 1 Sale 1 Realty approached THAT Agency to not only build for them, a website, but to forge a ongoing relationship. THAT Agency gladly stepped up to the plate, and created an online presence for them. Through the hard work put forth by Rent 1 Sale 1 Realty and the search engine consultation of THAT Agency, within four short years a &quote;mega&quote; site was needed.

THAT Agency released Rent 1 Sale 1 Realty's new online entity, built with the intention to expand to a national market, the new site is the epitome of scalability. Fully integrated with the Multiple Listing Service (MLS) through IDX integration, the site allows the end user to perform both quick and advanced property searches, at both the sale and rental levels.

While the site is robust and contains many features, the core of the site was developed around search engine optimization.

"We are a firm believer that SEO should be the foundation upon which a website is built,"says THAT Agency President, Bill Teubner. "Without search engine optimization as your base structure, you may end up with the most beautiful website that no one will ever find."

THAT Agency's insightful developers created an integrated administration console, which allows for complete control of the site, as well as business related practices. The content management system (CMS) allows each franchise office, as well as each agent to create their own landing page. Agents are able to login and update their profiles, review training demonstrations, as well as download critical marketing materials, necessary in their day-to-day work.

Due to the increase in traffic flow to www.rent1sale1.com since first launching, and user request, THAT Agency was able to add, as an additional resource, a fully-manageable Utilities Section, in which site visitors can utilize as a resource when moving to the area. Site users are able to browse available vendors for everything from phone to water, in order to get the most competitive pricing.

Additionally, Rent 1 Sale 1 contains an interactive blog, which is great for SEO, that allows Office's, Agent's and web users alike to both post and comment on blogs.

Rent 1 Sale 1 is a full service real estate company that specializes in all facets of residential real estate. They have been assisting buyers, sellers, renters, landlords and investors for more than two decades. Their philosophy is that no residential need is too small, and by servicing every aspect of the residential real estate market, they are privy to a more complete picture of the market and its trends.

About THAT Agency

THAT Agency has become one of the leading web design and development firms in Florida. While their client list includes international companies such as Sol Melia Resorts and Masonite Doors, they are still able to meet the needs and budgets of small businesses. They are able to provide all of the services of a web solutions company, as well as the expertise and creativity of an advertising agency. With a full staff of designers, developers, and marketing specialists they are capable of designing a solution for just about any marketing or advertising need. From the web to print, THAT Agency has built a reputation based on its quality and timely delivery.

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