Posted at May 18, 2007 9:58:49 AM by Michelle Sternbauer | Share
While most people's direction in creating what I consider a commercial website as opposed to a personal blog, is in fact to make money. Most people do not know how to achieve this, or even how to begin to achieve this. In my personal dealings with trying to make money off of the net, besides actually selling services or merchandise, is in fact adding ads to your website.
While there are a plethora of different avenues to take to sell adspace from your website, there are a few different things to consider. Do you want to get paid per click, or per impression? Do you want to have a company supply you with quote unquote relative ads? do you want the ability to determine the two above scenarios on your own?
Well lets begin by saying that you want to be able to do it all. I have found that the best solution I have come across is a product called Open Ads. Open ads is a free PHP based solution that you can download right to your hosting provider. While the installation is fairly simple. There is also an addition called GeoTargeting that will help you deliver your ads more relevant by assigning ads to countries, regions, zipcodes, area codes and much more. By having more relative ads your advertisers will thank you and your revenue should increase.
Ok, now that we have found the solution to render and administer the ads, you still need to find advertisers. While you can run around and try to get advertisers on your own, a simpler way of getting ads is to sign up to one of the countless advertiser suppliers out there. I have personally used a couple, and I must say that they are all similar but different. Here is a list of some ad providers:
There are so many more out there, but for this post, lets just deal with those.
So now you have done a little research, and have determined that you would like to run some ads and that you would like to get paid per impression; and if its ideal per click as well, but you would like to get paid initially per impression.
Well, I would suggest either Yahoo, Google, Tribal Fusion or Value Click. While they are all good companies, in my personal experience, some ( I won't name any names - but you can tell by the list who I am talking about) most companies do pay well and pay on time without too much of a hassle.
The other website "Commission Junction", is a pay per click product. Meaning that you will only get paid when a user clicks on the ad and actually purchases something from that appropriate ad.
Can it all be that simple? No, of course not. It's basically a catch 22 if you ask me. While most of the ad serving companies ask you to fill out a form to join, most of them also ask for your website numbers. Meaning your unique hits, page views, hits and whatever other relative information they would like to see. So if your site is new and your are not meeting these companies minimum requirements, then its frustrating. In that case you need to find a way to get those numbers up and try again. if you happen to meet those minimum requirements then you are basically good to go. All you need to do is add these ads to your website and now you have ads on your site as well as some money coming in.
If anyone has any other website money making techniques, then definitely drop a comment, I would love to read it.