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Re-Focusing & Redesigning the Galapagos.com Site

Posted at Oct 16, 2017 8:00:00 AM by Michelle Sternbauer | Share

West Palm Beach, FL - When Big Five Tours & Expeditions decided to adjust the goal and mission of the Galapagos.com website, they turned to trusted digital marketing partner, THAT Agency to execute their vision.

With sustainable tourism grounded in their founding principles, and the connection of The Galápagos Islands and Charles Darwin’s theory of evolution, what better plan to begin the education of sustainable travel.  The custom website design boasts a full-with layout, with large, colorful imagery, custom fonts and icons, as well as a clear path for usability and user education.

The custom theme was designed and developed on the WordPress platform, which allows for complete control over the content displayed within the website.  The content management system (CMS) includes: custom page templates, auto-optimization for speed, media and user management.

The new Galapagos.com website also received THAT Agency’s onsite search engine optimization package, which includes: keyword research, content optimization, meta tag development, 301 redirects, and much more.  This custom SEO package offered Galapagos.com the best opportunity to not only maintain, but increase their search engine rankings - especially with the shift in website messaging.

Galapagos.com Website Redesign

About Galapagos

The Galapagos.com website was developed as a location where visitors can embark on the great new world of sustainable tourism based upon the globally recognized 3 Pillars of giving back to local people and the planet including: environmentally-friendly practices; support for the protection of Natural and Cultural Heritage; and contributing to the social and economic well-being of local communities.

The goal of Galapagos.com goes far beyond the Galapagos Islands as a travel destination in and of itself. Rather, it is a platform for better understanding the global sustainable tourism transformation underway, and how you as a fellow traveler can be part of this worthy effort. Galapagos.com launches with a focus specifically on Latin America, and in the months ahead we will expand to other regions of the world.

About Big Five Tours & Expeditions

Founded in Kenya in 1973 by Mahen Sanghrajka, Big Five Tours & Expeditions is renowned for customized, luxury adventure travel to more than 45 destinations worldwide. Big Five has been recognized for its sustainable tourism commitment: the company is twice winner of the Virtuoso® luxury travel network Sustainable Tourism Leadership Award in 2014 and in 2016, while Condé Nast Traveler magazine recognized Big Five with a World Savers Award in 2013. For more detailed information about Big Five customized trips itineraries, contact info@bigfive.com or call one of our destination specialists at (800) 244 3483. Also visit www.bigfive.com.

About THAT Agency

THAT Agency is a full-service interactive design agency whose focus is all about their clients, including their web designs and development, search engine optimization and pay per click management and social media marketing. THAT Agency also provides business planning services, such as: specification documentation, wireframes and competitor analyses, for companies of all sizes, from start-ups and sole proprietorships to Fortune 500 corporations. For more information about all of the services or to get a quote, visit www.thatagency.com or phone (561) 832-6262.

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