Your website is not only your digital brand ambassador, but it is also one of your most important sales tools. If you have a non-user friedly website that is neither visually appealing or functional, you could lose a potential customer. Here are a few tips to consider before getting started in the web design process.
Is it user friendly?
Are your customers able to find what they’re looking for quickly and easily? This is why your Navigation is extremely important. You want to make sure that your Navigation elements are clear and easy to use. You might lose a sale if it takes several clicks to book a room.
You also want to make sure that your content is easy to digest and aesthetically appealing. If your website is very content heavy, users won’t spend too much time reading when their main goal is to visit your hotel when viewing your website.
Be Clever with Your Call to Actions
Customers are more likely to press “Book Here” as opposed to “Book Now”, NOW seems very sales-driven and makes people feel pressured.
Also, make sure your CTA buttons are visible and repeated throughout the homepage rather than in just one location. If the CTA button is located in the header but the user has scrolled to the bottom of the web page, they may be more inclined to actually reserve a room if they’re reminded to by the time they reach the footer.
Use High-Quality Photography
You want your users to instantly feel relaxed when they view your website and images of your hotel. By using high-quality and beautiful photography, customers are more likely to book a room just by the visual enticement.
Make sure to include photos of every feature of the hotel, especially the rooms and amenities. If the rooms come with a view, draw the users eye to that! Clean and high resolution images have a much larger impact than low resolution, non-descriptive imagery.
Responsive, Responsive, Responsive
I can not stress this enough. Responsive web design is crucial for almost every industry, but its especially important in hospitality! If your customer is on the go and needs to book a room, they’ll most likely be doing it from their mobile device. If your website doesn’t accommodate a mobile version, you may have just lost a potential sale.
You’ll want to make sure that your responsive website is user friendly and functional. If it’s difficult to navigate or the content is hard to digest, users might move on to one of your competitors.
Did you find these tips to be helpful? If you want to learn more about ways to plan your 2018 Hotel Marketing Strategy, download our guide!