Digital & Inbound Marketing Blog

The Psychology of Color

Every brand has a color, and every color has a meaning. Colors evoke feelings, and can be crucial for your brand identity. It's important to make sure that when choosing colors...

Web Design Tips for Your Hotel Digital Marketing Strategy in 2018

Your website is not only your digital brand ambassador, but it is also one of your most important sales tools. If you have a non-user friedly website that is neither visually...

How to Make a Double Exposure Effect in Photoshop

Step 1. Prepare Your Main Photo

Web Design Trends in 2018

 As a designer, it is important to keep up to date with the current trends to ensure your designs are not only successful and visually appealing, but also functional. Along...

What is a Dynamic Website?

So there I was, siting at the computer with my forehead on the keyboard trying to figure out the best headline for the homepage.  This is the first message users will see when...

The Benefits of Mobile First Web Design

Historically, most designers have started with the desktop side of any web project and worked their way down until they reach mobile. This practice is tried and true, and...

Tips For Designing Navigation Menus

Navigation. While some may think these are just minor details when it comes to a website, they can be the deciding factor between a well-designed website and one that seems...

5 Tips for Effective Hotel Web Design

What is the most important factor in the success of your hotel? Is it the name you have established? The location in which you operate? The accommodations you offer or the...

4 Ways to Make Your Instagram Stand Out

If you feel like your product/service is something that has potential for the visually leading platform Instagram. When we look and trends and Instagram statistics, these tips...

Hotel Website Design to Drive Bookings

If you’re looking for a way to increase direct bookings and limit that amount of commissions you pay to online travel agencies than you’ve come to the right place.  While these...