Digital & Inbound Marketing Blog

7 Ways to Create a Great Email Campaign

 

If you’re getting frustrated that your emails aren’t driving the engagement you hoped for, don’t feel like you’re alone.  Email marketers everywhere struggle constantly with...

Surprising Words That Get Content Shared on Social Media

I came across an interesting article today about words. Not just any words, but the ones that should be included in a social media marketing strategy. Words that help a brand...

When, Where & How to Post to Increase Social Engagement

Anyone with a social marketing strategy can relate to planning out when, where and how to share content in order to increase brand awareness, engagement and traffic. While many...

A How-To Guide For Creating "Share Worthy" Blogs

So how does one actually go about creating content that is good enough for people want to comment, like it, tweet it, or better yet, share it? There are a million guides on blog...

Got Content Writer’s Block? Break Through with Content Mapping!

If you have been working with a brand or product for a long time, it can feel like all of your content ideas sound the same. Content diversity is an absolute MUST in social...

What is AuthorRank & Why is it important for SEO?

As online marketing continues to evolve, we have seen the worlds of social media and SEO inch closer and closer together. There has been some speculation that social signals have...

Average US Unemployment Rate Infographic

We did a bit of research on one of the hottest topics for this year's election. Here are the average US unemployment rates by US President.

Improve Your Conversion Rate Day 2 - Optimizing Calls To Action

Continuing on our process from Day 1 at this point it's important to consider how people get to the checkout process. Assuming you have improved the rate of conversion actions...

"What's The Big Deal About CTR Anyway?" - 5 Things You Should Know

Click Through Rate or CTR is the relationship between Clicks and Impressions. That is, out of the number of times your search result or ad is shown to a user, how often is it...

How To Split Test PPC Ads in Google Adwords

We've heard time and again the importance of having a high CTR (Click Through Rate) on Text Ads. At the same time there are many factors which can affect this number. One of...