Welcome to our latest edition of what’s hot and happening in the world of digital marketing.
To help you stay up to date with digital marketing news, here are some of the biggest stories this week:
1. The reviews are in for the 2016 Super Bowl ads. Check out every spot again, and whether Ad Week gave it a thumbs up or thumbs down.
2. Facebook has rolled out private message page replies, allowing a Page to reply to a comment on a post with a private message. Check it out:
3. Instagram has begun running its first 60-second video ads, starting with T-Mobile and Warner Brothers. Previously the maximum length for video ads was 30 seconds.
4. Twitter might be switching to an algorithmic timeline, and users are completely losing their minds over it. Don’t believe us? Just search #RIPTwitter.
5. From a hangout this week, Google Webmaster Trends Analyst John Mueller stated that Google prefers shorter URLs, stating “If we have two URLs and one is really short and sweet and this other one has this long parameter attached to it and we know they show exactly the same content we will try to pick the shorter one.”
6. Hashtags were down in this year’s Super Bowl TV spots, and social networks were rarely mentioned: