Today, there are tons of digital marketing “experts” of extremely varying levels of expertise when it comes to marketing companies online. Just because someone has worked with crucially important digital marketing tools such as Google AdWords, Bing Ads or Google/Bing Webmaster Tools, does not mean that person is an expert. When you hire one of these lesser-experienced marketers for your company, you run the risk of wasting company time and money. For instance, let’s say you need to quickly hire a search engine marketing “expert” to create and manage your company’s Google AdWords campaigns, so you figure you can cut corners and pick the smartest guy who will work for the least amount of money. That person may know how to set up and maintain an AdWords campaign, but can they make sure you’re paying the least per click? Can that person analyze your website, your target keywords, your competitor’s keywords and other factors that affect your ad’s rankings? Can that “expert” format your ads to receive the most profitable clicks to save you money on junk clicks? If your “expert” cannot optimize your campaigns, you could be paying way more per click than you should be. Let’s say you saved $100 per month on your budget ad campaign manager, and let’s say, due to their lack of expertise and knowledge, they leave you paying an extra $3 per click, per day. Let’s say you get 10 clicks on your ads per day.
Let’s do the math:
($3 extra per click X 10 clicks per day) = $30 extra per day spent on ad campaigns
($30 per day X 30 days in a month) = $900 lost overpaying for clicks
$900 in lost budget - $100 saved on budget AdWords “expert” = -$800 in losses per month.
Doesn’t look like you’re really saving money, does it? If you hired a Google or Bing certified professional, you can rest assured that you will be getting actual expert help and management of your digital marketing activities.
To get certified in any of the Google or Bing products takes time. There are study materials to research, practice exams to take, and of course, the final exams to complete. This takes effort, dedication and a drive to be the best, and prove you’re the best, to current and potential clients. It’s this effort, and this mindset that sets certified professionals apart from part-time “experts”. That’s why THAT Agency, a Bing Partner, Google Partner and South Florida digital marketing agency, is proving to our clients that we strive to be the best. Whether you are in the market for SEO services, search engine marketing (SEM) services, web development or any other type of digital marketing management, we want you to know you’re in the best of hands. That’s why out marketing experts strive to be leading Google and Bing Certified professionals. Give us a call today to see what THAT Agency can do for you.