Social Media User Demographics for 2015

15 April

Social Media User Demographics for 2015

Social Media User Demographics from 2015

Facebook: 1.4 billion active users

  • User breakdown: 53% female, 47% male
  • 66% of online men and 76% of online women are on Facebook
  • There are 83 million fake profiles
  • Of all online adults, by age group:
    • 18-29: 87%
    • 30-49: 73%
    • 50-64:63%
    • 65+: 56%
  • Of all online adults, by education:
    • High school: 70%
    • Some college: 71%
    • College degree: 74%
  • Of all online adults, by income:
    • <$30,000: 77%
    • $30,000-$49,000: 69%
    • $50,000-$74,999: 74%
    • $75,000+: 72%

Key Takeaways:

  • Marketers can effectively reach both genders on Facebook
  • People with more education are slightly more likely to be on Facebook
  • People under the age of 49 are more likely to be on Facebook; however, the amount of users age 50+ is increasing YOY

Twitter: 288 million active users

  • 24% of online men and 21 % of online women are on Twitter
  • Of all online adults, by age group:
    • 18-29: 37%
    • 30-49: 25%
    • 50-64: 12%
    • 65+: 10%
  • Of all online adults, by education:
    • High school: 16%
    • Some college: 24%
    • College degree: 30%
  • Of all online adults, by income:
    • <$30,000: 20%
    • $30,000-$49,000: 21%
    • $50,000-$74,999: 27%
    • $75,000+: 27%

Key Takeaways:

  • The more educated a person is, the more likely they are to be on Twitter
  • The higher a person’s income is, the more likely they are to be on Twitter

Pinterest: 70 million active users

  • 85% female
  • 42% of online women and 13% of online men use Pinterest
  • Of all online adults, by income:
    • <$30,000: 22%
    • $30,000-$49,999: 28%
    • $50,000-$74,999: 30%%
    • $75,000: 34%
  • Of all online adults, by age group:
    • 18-29: 34%
    • 30-49: 28%
    • 50-64: 27%
    • 65+: 17%
  • Of all online adults, by education:
    • High school: 22%
    • Some college: 30%
    • College degree: 32%

Key takeaways:

  • Pinterest is far more popular among women than men
  • Pinterest is popular across multiple age brackets (including Millennials, Gen Xers, and Boomers)
  • The higher a person’s income, the more likely they are on Pinterest
  • The more educated a person is, the more likely they are on Pinterest

Instagram: 300 million active users

  • Of all online adults, 22% of men and 29 % of women are on Instagram
  • Of all online adults, by age group:
    • 18-29: 53%
    • 30-49: 25%
    • 50-64: 11%
    • 65+: 6%
  • Of all online adults, by education:
    • High school: 23%
    • Some college: 31%
    • College degree: 24%
  • Of all online adults, by income:
    • <$30,000: 28%
    • $30,000-$49,999: 23%
    • $50,000-$74,999: 26%
    • $75,000: 26%
  • A Business Insider study found that 83% of U.S. teens in wealthy households were on Instagram

Key Takeaways

  • People under the age of 29 represent more than half of all Instagram users

Sources

Pew Research Center

Business Insider

 

 

 

 

TAGS: Social Media