Facebook seems to be very busy this year as they have unveiled many new changes and upgrades. The most change is relevant to international brands. On October 17, Facebook announced that brands can now use global pages to engage users in different countries. This means that with this new layout, users will be directed to the most relevant version of a brand’s page based on their country. For instance, if you live in Japan and you go to THAT Agency’s page, you will be presented with localized cover photos, apps, “about” info and news feed stories. Facebook Studio provides more details on the new setup:
- One global brand identity. Users from all countries will see the same Page name (translated into their local language), fan count, and People Talking About This (PTAT).
- One URL. Brands can promote a single URL in all off-Facebook campaigns, and users will be automatically directed to the best version of the Page for them.
- Global insights. Admins of the main Page will see insights for all global users in one easy-to-view dashboard.
This is a particularly exciting announcement for brands that have been using geo-targeted posts to reach international fans or managing multiple location pages. The main goal for this change is to allow international brands to continue to grow yet provide relevance to audiences in various countries. Another benefit of this new global structure is that brand will be able to monitor the performance of their Facebook Marketing strategy in each country. I think this is particularly exciting!
Are you looking forward to using this new feature?
Author: Nathan Mendenhall