In my previous post, The Secret to an Effective Facebook Page, I discuss the importance of having a content calendar to organize your social media strategy. To help you get started with this, I have put together a content calendar cheat sheet with all of the tips I feel are necessary to begin. The calendar cheat sheet covers everything you will need to get started with managing your Facebook content. Attached to the cheat sheet is a calendar template, feel free to use/edit this for your own social strategy.
Below is a one week example of a content calendar. Click on the image to enlarge.
Content Calendar Template: The following are items to be filled out in the content calendar template. You can edit these fields as you wish to better fit your needs. *See image above for example
Post Text: Your Facebook post, keep this under 420 characters.
Links: Place any links that may be inserted into the post.
Images: Where the image to be posted is located.
Notes: Keep any notes, or extra information you may need to know about this post here. You can also use this for any ideas for next month that may spark as a result of this post.
Comments: At the end of the month, go through and track how many comments your post received.
“Likes”: At the end of the month track how many “likes” your post received. Comparing the results of interaction from fans per post is a good way to see which posts fans respond to best.
You can download the 'Cheat Sheet' and 'Content Calendar Template' here. Feel free to contact me if you have any questions or leave some of your own suggestions for managing your Facebook content!