Many businesses, both large and small alike, are learning to leverage social media in their marketing promotions through platforms such as Facebook, Twitter, Groupon, Facebook Deals, and the like. Turn on the TV, radio, or open a magazine and you will no longer see companies pushing their websites, no, instead you will find a link to their social media site(s). Perhaps you've seen the new Old Navy 'Vacay Sway' commercial where a parrot encourages customers to 'Tweet this', or the new Chrysler commercial with links to their social media pages. Now, more than ever, companies are utilizing these social outlets just as much, if not more, than their own websites!
Having a Twitter or Facebook account is great, however business owners must understand 'why' these networks are good to have and 'how' to leverage these platforms to connect with their customers on a more personal level in order to reach their business goals. Social Media is becoming a powerful medium and when properly applied can have a positive effect on your business.
Wish you could embrace the power of the Internet as a customer service and marketing tool? Well you can if you attend the FREE Intro to Social Media seminar hosted by THAT Agency. You can gain insight on what Social Media is, how social network platforms work, specific examples and some key do's and don'ts.
4-6PM on Monday, June 13, 2011 Date
Presenter: THAT Agency
Sponsor: West Palm Beach DDA
Location: West Palm Beach Public Library
The informational session, will include the following:
1. The Social Media Timeline: we will present a brief history of social media and social networks, as well as provide current statistical data and predictions.
2. Categories of Social Media: this will cover the differences between social networks, social media sharing and social news platforms, what they are and specific examples.
3. Major Platform Review: in which we will break down the 6 major social platforms, explain how they work, provide fun examples and a list of do's and don'ts for each.
4. How to Get Started with Social Media: we will provide a 4-step outline of how you can get your business started with Social Media. If you already have a social presence, this part of the session will help you to evaluate and analyze its current state.
Once the information session has commenced, it will be followed by an open question/answer session (for the remainder of the time).
Refreshments will be provided. Deadline to register is June 10th.