Every search engine is on a quest to deliver the perfect search experience – or at least one that is better than the next guy. This is why Blekko developed the slash tag method of narrowing down results; why Microsoft made Bing the “Decision Engine,”; and why Google has unrolled a new blocking feature. The feature will allow you to hide certain sites from appearing in the SERPs to create more targeted and relevant results for you.
We have all searched for a topic only to get a handful (or more) of sites that were of low quality, had too many ads, didn’t display the content well, or for other reasons, wasn’t helpful. If you want to block these sites, you will see an option beside the “cached” feature, which reads “Block all example.com results.” When might this be useful? Say you are doing a research paper and need quality information. You keep getting results from a site like Associated Content (which can and does provide useful information, but not at an academic level), so you block them to make your searches cleaner and more efficient.
You will need to create or sign into a Google account in order to confirm a block, and next time you search, those results will be eliminated from your page. At the top, however, you will see “You blocked 1 result.” You have the option to see the blocked sites, and you can also manage them in a settings page.
How could this affect SEO? The consensus is that it won’t affect good SEO. In its announcement, Google said, “While we’re not currently using the domains people block as a signal in ranking, we’ll look at the data and see whether it would be useful as we continue to evaluate and improve our search results in the future….”
Quality content and SEO is more important than ever as searchers are gaining more control over their experience.